FUNtastic Dental and Orthodontics wanted to dramatically increase the volume of patients at its Long Beach, CA practice. FUNtastic Dental founder, Dr. Stella, recognized that parents today primarily use search engines to research and find new doctors. However, the FUNtastic website was receiving virtually no traffic from search engines. So, Dr. Stella called AIS Media, our Atlanta SEO company, to develop a comprehensive SEO program.
SEO Services Performance
Most industry experts will project measurable results from SEO campaigns about 6 – 12 months out. AIS Media’s SEO campaign began delivering impressive triple-digite results within only 60 days. We secured a Google page-1, position-1 rank in the prized Google Maps section for the highly desirable target keyword “pediatric dentist”, beating out many significantly more established competitors.
FUNtastic Dental is now also ranked for many other keywords in Long Beach, CA Google Maps search results.
Our SEO plan delivered both amazing immediate results and continued to do so throughout the year. During the first 60 days of our SEO campaign, Google page-1 keywords grew 350%. After 12 months, FUNtastic’s site gained 750% increase in Google page-1 rank growth.
Just how big of a positive impact did this increase in SEO rankings make on FUNtastic’s business? Organic site traffic grew 115% during the first 60 days of the SEO campaign and 375% during the first 12 months.
Dr. Stella’s Feedback
With a big smile, FUNtastic Dental founder, Dr. Stella, says he is “very satisfied” with how our Atlanta SEO company is driving the growth of his practice. He’s seen a healthy increase in the number of new patients visiting FUNtastic every month. Encouraged by the fantastic results from his website and AIS Media’s SEO services, Dr. Stella expanded his practice with the FUNtastic Braces department for Orthodontics and Invisalign for kids, teens, and adults.
“Everything is going great, I am very pleased with AIS Media’s SEO work. We’re growing and receive more calls from our site every month.” – Dr. Stella
Here’s the search engine optimization (SEO) action plan the AIS Media team put to work:
Step 1. Technical SEO Audit and Optimization
First, we performed an in-depth technical SEO audit of FUNtastic’s website. We identified and corrected a wide range of technical errors including missing H1 tags, image tags, broken links, missing page titles, and mobile readiness.
Step 2. Page Speed
We optimized page speed, which is often confused with “site speed”. Page speed refers to the time it takes to fully display all the content on a specific web page. Google has indicated that page speed is one of the signals used by its algorithm to rank pages.
It’s also an important factor to improving the user experience, which directly affects conversions. Pages with longer load times typically have higher bounce rates. Faster is definitely better, particularly for mobile users who have half the bandwidth and are twice as impatient.
Step 3. Competitor SEO Analysis
Our comprehensive competitor SEO analysis included keyword research, identification of top competitors and their rankings, competitor backlink profile, competitors’ site authority, and site comparison. Our analysis revealed competitors’ key strengths and weaknesses. Our team analyzed competitors’ in-bound links, identifying new opportunities. We also took competitors’ PPC advertising into consideration to determine their highest-value keywords.
Step 4. Local, Geo-Targeted SEO
Research shows that 89.82% of people click links on the first page of search results. So, our team developed a hyper-local, geo-targeted SEO strategy around the top 50 highest value keywords. High-value, meaning expensive pay-per-click (PPC) keywords, are those most likely to attract and convert site visitors into new patients. Site code and content was systematically optimized around target keywords.
Step 5. SEO Content Strategy
We then developed and optimized rich blog content around these keywords to properly showcase FUNtastic Dental’s unique flair, highlighting spectacular in-house events such as their Not-So-Scary Annual Halloween Party and seasonal winter celebrations. This SEO focused content helped boost site traffic and encourage both current and prospective patients to join the fun.
The FUNtastic Dentistry Background
FUNtastic Dental isn’t your average pediatric dentistry practice. Dr. Stella’s FUNtastic approach to family dentistry led to the design of a one-of-a-kind website-based “Dental Theme Park”, which features “The Guardians of the Smile”, a team of animated characters that encourage kids to brush and floss. To ensure even more smiles, FUNtastic also offers a sugar-free candy store and the “No Cavity Club” where kids can be entered to win a new bike after every 6-month checkup where they either don’t have a cavity, or any new cavities.
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