Summary
Client: Synovus
Financial Corporation
Industry: Financial Services
Geography: U.S. (Southeast)
Online: www.synovus.com
Based in Columbus, GA, Synovus Financial is a financial services company with more than $26 billion in assets. Synovus' bank divisions provide commercial and retail banking, investment and mortgage services to customers in Georgia, Alabama, South Carolina, Florida and Tennessee.
Business Challenge
With the rapid increase of online and mobile banking usage among customers coupled with the growing need to reduce operating expenses while increasing revenue, Synovus recognized the need to enhance the online user experience (UX) of both its corporate and 29 divisions' website and increase the usage of its new mobile app among its customer base.
How AIS Media Helped
Synovus designated AIS Media as its Digital Marketing Agency of Record. AIS Media closely collaborated with Synovus' marketing and information technology teams on a comprehensive, company-wide website design and online marketing initiative, which spanned across its 29 branded divisions. The engagement included:
What AIS Media Delivered
AIS Media provided extensive strategy consulting, web design and digital direct marketing program development, execution and management. Early results included a 148.74% increase in mobile banking app penetration among customers.
