American Health Imaging (AHI) needed to amplify online brand awareness and drive patient demand for its premier MRI, CT Scan, X-Ray and PET Imaging services. AHI recognized that securing page-1 organic Google rankings was critical to this success. They needed a digital marketing partner with proven medical and healthcare marketing experience. So, they turned to AIS Media.
Over a 6-month period, AIS Media’s SEO program produced a staggering 328% increase in Google page one rankings for high-value keywords.
These top SEO rankings drove a 44% increase in organic website traffic. Consequently, new patient appointment requests from the website reached an all-time high.
Since working with AIS Media, AHI expanded to 18 MRI imaging centers, making AHI the largest network of non-hospital imaging centers in the Southeast. AHI’s success earned the company a feature spot on 11Alive News.
“That’s about as excited as our CEO gets. Thanks for making me look so good! I feel like popping a bottle of champs.” – Megan Finnerty, Marketing Director
AIS Media’s Action Plan for SEO Success
Our strategy focused on five critical factors:
- Google mobile friendly optimization
- Hyper-focus on the highest value keywords
- Geo-targeted search optimization & Google Maps listings
- User experience optimization
- Off-site optimization; content marketing and high-value link building
AIS Media’s Atlanta SEO team performed a comprehensive SEO analysis of AHI’s website and competitive analysis of AHI’s top competitors in each target market. Our team corrected a wide range of on-site technical SEO errors.
To ensure we reached the widest, most relevant audience, our next step was keyword research. We discovered the terms that patients use when looking for MRI and CT scan imaging services. We then incorporated these keywords on AHI’s landing pages.
Our SEO team then worked with AHI to develop high-quality, patient-centered landing pages and content for each location. These pages clearly displayed each local center’s hours, phone number, imaging equipment and an interactive Google Map to see locations and get directions.
Google recently reduced the number of business listings in Google Maps from seven to three, making a top spot even more valuable.
Need More Customers?
AIS Media gets your business found when your ideal customers search online for the exact services you offer. Learn more about our premier SEO Services or contact us today to explore how we can help: 404-751-1043