How the iPR Program Works:
Strategy Development
AIS Media’s interactive marketing team will review your existing public relations strategy to identify your target audience, determine your primary business objectives and establish your target press and media coverage.
Dedicated Interactive PR Coordinator
The iPR’s coordinator serves as your primary point of contact at AIS Media. His or her primary role is to collaborate with your PR agency and AIS Media’s technical team to execute on the iPR strategy and report results.
Digital Press Room
AIS Media will develop a Digital Press Room within your web site where all of your press and media coverage is organized, web-optimized and stored. Materials include:
- Press releases
- Company news & events
- Press and media coverage
- Company logos (in various formats and sizes)
- Photos of your key executives
- A corporate fact sheet (if applicable)
- Bios of your management team
- Contact information
Search Engine Optimized Press & Media
99% of Internet users use search engines to find what they’re looking for online. Our iPR team will web-optimize your press releases to maximize their exposure in search engines.
Web Feeds
A web feed (or news feed) is a data format used to provide users with frequently updated content. Our team will format all or your press and media coverage as a web feed so users can subscribe and be automatically notified. Formatting content as a Web Feed can also substantially increase your search engine rankings.
Email Distribution of Press Coverage
Email is unquestionably the most popular, widely used form of business communication today. Your press and media coverage is distributed to your email subscriber list via AIS Media’s proprietary Excerpo® Mail email marketing application. AIS Media’s team incorporates automated email sign-up tools into your web site to build your opt-in subscriber list.
Online Video Feeds of Press Coverage
AIS Media optimizes your media coverage (television and radio spots), repurposes it for your web site and uploads it to online video portals such as YouTube to maximize the exposure your company receives.
Performance Reports
Detailed email performance reports (via Excerpo® Mail) and statistics reveal your recipients’ interest level about your press and media coverage. You’ll see the number of emails delivered, opened, bounced and clicked.
Distribution of Press Releases Via Online News Wires
Have a press release that needs to be distributed fast? Our iPR team can submit your press release to the major newswires and repurpose your existing coverage on the Internet to maximize its impact and effectiveness.
Social Bookmarks
Social bookmarking is a method for Internet users to store, organize, search and manage bookmarks of web pages they like and/or want to share. Using social bookmarks on a web site is also an effective way to increase search engine rankings since Google indexes these community sites every 20 to 25 minutes.
To request additional information or to schedule a consultation, please contact us.