The most powerful website traffic generating approaches are organic and paid search.
For many medical and healthcare organizations, the best approach is a mix of both organic and paid search results. The advantage of this approach is that organic rankings give a business credibility and paid search (PPC) provides instant top-of-page-1 listings with greater click through rates. It’s a winning combination.
See below as we break it down the benefits of both approaches.
Organic SEO techniques produce:
- Consistent results
- Increased value of your website
- More quality leads
- Amplified visibility
- Your Own 24-Hour Marketing Team
Fact: If you have suddenly stopped ranking on Google, it’s time to turn to organic search.
The benefits of paid search:
- Immediate results
- Highly targeted traffic
- It drives revenue
- You only pay when an interested person clicks
- You set your budget to control costs
- PPC is ongoing for the lifespan of your business
If you have yet to try either method the time is NOW! This month we will dive deeper to show how organic and paid search work best together. Stay Tuned!