SEO Services Deliver Crushing 26X ROI
Client Success Story: Leading consulting firm’s SEO Service outperforms
When a globally renowned strategic planning, keynote speaking, and training organization needed a sure-fire way to lift online brand awareness and boost lead-generation performance, they called AIS Media. Through close collaboration with their executive team, AIS Media planned, executed and managed a digital marketing program, which included strategy consulting, SEO Services (search engine optimization), pay-per-click (PPC) management, analytics and conversion rate optimization.
Results for SEO Services and PPC Management
- 26.61X return on investment (ROI) on digital marketing program, YOY
- SEO Services produced nearly 25% of annual revenue
- 838.8% return-on-ad-spend from PPC management
- Explosive 66% increase in organic site traffic due to increased page #1 keyword rankings
The goal for the digital marketing program was to significantly increase online visibility in order to attract high-value clients. Recognizing that the majority of business leaders today search for strategic planning, training and keynote speaking services online, our goal was to achieve top search engine rankings for the most relevant, highest value keywords.
AIS Media then leveraged three powerful search engine marketing (SEM) tactics:
1. Search engine optimization (SEO) is the first critical step to increasing online visibility and focuses on achieving top search engine rankings. This process involves both on-site and off-site SEO. On-site SEO ensures website pages, titles, tags, content and overall structure are properly optimized for target keywords. Off-site SEO focuses on creating a significant number of high-quality backlinks from respected external websites.
2. Pay-Per-Click (PPC) can deliver instant site traffic by placing your company at the top of search engine results. However, it’s also a fast and easy way to burn through your marketing budget. To maximize PPC performance, AIS Media performed comprehensive keyword research, created a highly targeted PPC campaign that properly aligned with the SEO strategy and Google AdWords and Bing Ads best practices.
3. Conversion rate optimization (CRO) is a systematic process for increasing the percentage of visitors to a website that take any desired action. The AIS Media team took a scientific approach by analyzing data and monitoring how website visitors interacted with landing pages in real-time. Through systematic, incremental improvements, we optimized the number of visitors that converted into sales opportunities.
Studies prove that 89.92% of people click on links on the first page of Google search results. Therefore, our team hyper-focused on increasing our client’s page #1 Google rank for organic positions. We also optimized PPC ad groups and Quality Score to improve click-through rates, while reducing ad costs.
As a result, not only did site traffic increase dramatically, so, too, did visitor conversion rates and marketing ROI.
Interested in learning more details about what made this SEO / PPC program so successful and how your business could gain similar results? Reach out to us and chat with one of our Digital Marketing Consultants today.
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