SEO Services Double Urgent Care Center Site Traffic
Client Success Story: GoNow Doctors
GoNow Doctors needed a digital marketing partner with proven experience in SEO Services for medical marketing experience. Their goal was to increase online brand awareness and attract patients to their urgent care centers. So, they called AIS Media.
Our team provided a digital marketing strategy that would help guide the successful development and launch of their new website. We ensured that the site met Google’s latest SEO best practices and was optimized for for-tartgeted searches.
Studies have shown that over 96% of search engine users click on listings on the first search results page. Therefore, securing these top organic positions delivered significant business value.
Consequently, this increase in page-1 keywords drove a 132% increase in organic website traffic, which directly contributes to new patient appointments.
GoNow Doctors urgent care walk-in clinics is a rapidly growing public company, entering new markets to provide communities with convenient and affordable healthcare throughout the southeast. Each of the 10 centers offers a variety of medical services including urgent care, primary care, family practice, veterans’ care and occupational medicine.
As part of the overarching digital strategy, AIS Media defined patient personas and created a comprehensive SEO strategy.
To ensure each clinic could be easily found when potential patients search online, we integrated Google and Apple maps into the new website. Additionally, we ensured each location was properly listed and optimized in local directories to drive geo-targeted traffic.
Next, we developed and executed an intense SEO program, based on competitor analysis and high-value keyword research.
Finally, when GoNow Doctors engaged AIS Media, it had no social media presence. Our social media marketing strategy therefore focused on both on user acquisition and engagement.We used real stories and user-generated content. We also incorporated Boo Boo Bear, GoNow Doctors’ official mascot. Social media not only helped increase brand awareness and engagement among potential and existing patients, it also promoted word-of-mouth advertising and delivered a 2% increase in new patients to centers within just the first 60 days.
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AIS Media has won a Merit Award for Social Media Marketing for our work on GoNow Doctors’ Facebook page. […]