SEO Services Double Site Traffic for Dentist

Client Success Story: Birmingham Orthodontics

One of the largest Orthodontic practices in Birmingham, AL wanted to increase online brand awareness, site traffic and new patient appointments. They wanted to work with a premier Atlanta SEO company with proven experience in SEO Services and PPC Management with medical practices. So, they called AIS Media.

AIS Media helped develop and optimize a new website for their growing practice. The goal was to increase organic search engine rankings, drive site traffic and substantially increase the volume of new patient appointments.

Strategy

Our digital marketing strategy’s key objective was to increase new patient acquisition. We began by conducting a comprehensive technical SEO site audit, which identified a wide range of SEO errors, omissions and violations of Google SEO best practices.

We performed an SEO analysis of top competitors to identify their rankings and strengths and weaknesses in their SEO Strategy. Our insights helped us formulate a comprehensive focus keyword list, which would deliver the highest traffic and conversions for both organic and paid search campaigns.

Separately, optimized the website for local search directories and maps to increase visibility for geo-targeted searches. The outcome: Birmingham Orthodontics realized a significant increase in search rankings, site traffic and new patient appointments.

Results:

  • Year over year: 133.75% increase in paid search website traffic
  • Year over year: 71.54% increase in clicks only 22.4% increase in cost
  • Year over year: 20.55% increase in organic search website traffic
  • Year over year: 20.89% in new users via organic search

For more information about how you can put our SEO Services and PPC Management to work for your business, contact us today.

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