A PPC Management Campaign Finely Sculpted to Increase Conversions

Client Case Study: WIFH

SUMMARY

Reducing PPC management costs kept WIFH looking great by increasing website conversions by 36%. As one of the country’s first concierge medical practices, WIFH offers a variety of products and services leaving patients feeling great about themselves and their experience. They are committed to providing patients with the highest quality of care and results at affordable prices within the Atlanta area.

When WIFH was ready to take their business to the next level, they approached AIS Media to develop an overall digital marketing strategy focusing on PPC management which in a short period of time increased the volume of website traffic and significantly increased the number of patient conversions as well.

STRATEGY

A successful PPC campaign requires a sound marketing acumen and constant management. AIS Media’s strategy, designed to exceed WIFH’s expectations, involved a comprehensive performance analysis, development of a number of tight knit campaigns and hands on keyword management. Results continued to show month-over-month for the duration of the campaign. AIS Media’s efforts resulted in money saved, more traffic to their website and an increase in the number of patients to the practice, all while improving their brand awareness across multiple channels for WIFH.

RESULTS

  • Year over year: 36.40% increase in website conversions
  • Year over year: 110.50% increase in impressions
  • Year over year: lowered average CPC by 35.75%

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Project Details

PPC Management

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