Despite Another Scheduled Postal Mail Rate Hike, AIS Media Announces Cost of Email Marketing Remains Steady
Atlanta, GA/February 13, 2008 – AIS Media (www.aismedia.com) announces that the cost of emails for businesses using Excerpo Mail will not rise despite the recent announcement by the United States Postal Service that it will be raising the cost of first class stamps by a penny to 42 cents. Excerpo Mail is an email marketing program used by businesses across the world. While the cost of first class postage has been on the rise over the past several years, causing many small businesses to cut back on direct mail for marketing purposes and other business use, the cost of emails through Excerpo Mail has remained at about a penny per email since its inception. “One of the largest expenses for most businesses and one of the most essential is marketing to attract and secure new business,” said Thomas Harpointner, CEO of AIS Media. “The cost of postage is forcing many businesses to cut back on direct mail. That’s why we developed Excerpo Mail. Many businesses have turned to email marketing with Excerpo Mail because of the cost-efficiency that it provides. I am proud to say that we have not raised the cost of emails with Excerpo Mail and have no intentions to do so, because we understand that businesses need a way to market in a timely and cost-conscious manner.” Email marketing is being used by a growing number of businesses in reaching their consumers. Even the Super Bowl ads, had components of email marketing that smaller businesses could use and integrate for their own campaigns. The number of businesses that are using postage for direct mail is decreasing at a rate of 14% annually with many businesses blaming the high cost of postage as the reason and the inability to track results as the major factors. Indeed, email marketing in 2008 is expected to grow by 5.1% totaling over $1.2 billion. Excerpo Mail is attracting new businesses because of its cost-efficiency and the ability of businesses to track results in real time at a cost of only about a penny per email sent. About AIS Media AIS Media, Inc. # # # # # © 2008 AIS Media, Inc.
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