July 03, 2008

AIS Media CEO, Thomas Harpointner, was interviewed by Capital Gazette to discuss the effectiveness of email marketing, and other online marketing initiatives especially during tough economic times. His statements included:
E-mail marketing can be effective.

Thomas Harpointner, co-founder of AIS Media, an Atlanta-based interactive marketing company with consultants across the country and Maryland, said e-mail marketing can be a much less costly and more efficient way to track customers than postal mail campaigns.

"Americans have been opening mail over the trash for quite some time," he said.

And in an economy like this where marketing budgets are being cut, it's much easier to justify strategies like e-mail campaigns that can provide "tangible and measurable results," he said. Marketing professionals also know when an e-mail has been opened unlike direct mail.

To read the full story visit: Marketing Your Business in a Weak Economy

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2008 AIS Media, Inc.