|
AIS Media Supports 'Hope in South Africa' Charity and South African Talent
January 22, 2009
Atlanta, GA – AIS Media, Inc., is pleased to announce support for the 'Hope in South Africa' Charity, a non-profit foundation whose mission is to help overcome poverty through education in South Africa. AIS Media's support is part of a partnership with the South African American Business Chamber (SAABC).
The SAABC is hosting a raffle with proceeds benefiting 'Hope in South Africa'. The grand prize is a pair of business class tickets to South Africa, a $16,000 value, along with several other prizes. The raffle highlights 18 year old South African driver Dion von Moltke who will be in the Number 30 Racers Edge Rolex GT Mazda, also sponsored by AIS Media.
AIS Media's facilitated the raffle with the design, management, payment processing, and distribution of the email marketing campaign using its Excerpo® Mail solution.
"By optimizing the design of the raffle's email, we were able to obtain click-through rates of 25%, compared to the industry standard of low single-digits,"AIS Media CEO Thomas Harpointner commented, "We took the same approach when designing the landing page where visitors could donate money. So far we have attained a 5% donation ratio." Harpointner continued, "Ultimately, we are honored to help support a great cause and a rising, young South African star in the motorsports arena. AIS Media is proud to sponsor Dion who is certain to be a highlight at Daytona this year."
AIS Media's Excerpo® Mail is available as a hosted Web-based application at a flat monthly fee, which enables users to avoid the high cost and hassle of implementing and maintaining server-based software. A key feature of Excerpo® Mail that marketers will find appealing is the ability to track results in real-time. This "ROI" feature of Excerpo® Mail distinguishes the program and provides a key service that many business owners seek in their marketing operations.
The term "excerpo" in Latin means to gather or bring together. Excerpo® Mail is the second in AIS Media's brand of Excerpo® applications, following Excerpo® Storefront, a Web-based e-commerce and shopping cart system. To view a demo or to find out further information on Excerpo® Mail, visit: www.excerpomail.com.
The South African American Business Club is a networking and business development forum for business professionals with South African connections living and working in the United States of America. The chamber is represented on the East Coast and on the West Coast of the USA.
The Rolex 24 will be held at the historic Daytona International Speedway January 24-25. 2009 will mark the 47th anniversary of Rolex 24 at Daytona Beach located in Florida. Attracting some of the biggest names in motorsports, the 24-hour endurance race is one of the most prestigious sports car events of the year. This year, Rolex 24, considered by many as the most difficult 24-hour race in the world, will feature the world's best drivers including Jeff Gordon, Tony Stewart, and Jimmie Johnson.
Founded in 1997, AIS Media is an Internet marketing and web services company that provides businesses award-winning web site development, email marketing, lead generation, e-commerce and search engine marketing solutions. The company has developed a suite of Web-based applications under the proprietary "Excerpo" brand, which focuses on email marketing and e-commerce. AIS Media's solutions are available directly and through its global network of certified partners. For more information, visit: www.aismedia.com.
###
© 2009 AIS Media, Inc.