Client Success Story
Magnifying SEO Rank, Site Traffic & Leads for Eye Surgery Center
New Vision Eye Center wanted to significantly increase online brand awareness and attract new patients for its world-class cataract and glaucoma surgery services in the greater Vero Beach, FL area. So, they partnered with AIS Media to develop a comprehensive local SEO strategy, which in the first 12 weeks, produced an impressive 90% increase in SEO rankings, 117% increase in website traffic and a 20% increase in new patient leads.
Our Action Plan
With five doctors on staff, decades of experience and cutting edge technology, New Vision Eye Center is among the most advanced and experienced cataract and glaucoma surgery practices in the Vero Beach, FL area.
AIS Media closely collaborated with the New Vision team to develop an effective, business growth-driven local SEO strategy. As part of our process, we performed a comprehensive technical SEO analysis of the New Vision website, extensive keyword research and analyzed their top competitors. We identifying the most relevant and highest-value keywords, fixed numerous technical SEO errors, improved the site map, navigation, optimized content, and began the process of building high-quality back links.
All SEO tactics focused on increasing New Vision’s Google page #1 SEO rank so the practice would be easily found among patients searching for cataract and glaucoma surgery services — across all desktop PCs, tablets and smartphones.
Results We Achieved
Page 1 Rankings
Despite fierce competition, during the first 12 weeks, AIS Media nearly doubled New Vision’s page #1 organic search engine rankings for highly relevant, high-value keywords.
Organic Traffic Percentage Increase
During just the first 12 weeks, the dramatic increase in page #1 SEO rankings drove a 117.86% increase in organic traffic to the New Vision Eye Center website, producing an impressive 20% increase in new patient appointments.
As a side benefit, New Vision was able to reduce its pay-per-click (PPC) advertising budget by 75%.
“AIS Media’s quality of work is extremely high. During the first 12 weeks, our SEO rankings increased dramatically. With their formula, I’m spending 75% less on our PPC, while delivering organic website traffic and tangible ROI!”-Carrie Adams, Director of Marketing