Search Marketing is at the top of the list when it comes to emerging digital trends. The search marketing success blueprint presentation focused on how to use search marketing to increase opportunities for marketers.
Achieving search marketing success is a 5 step plan:
Effective Strategy Development
Plan out your strategy and build content around it. Ask yourself why you’re creating the content, who is the target audience, how will you develop that content and map out what success looks like to you. Set goals and keep in mind the facts! Such as, 89.82 percent of people click links on the first page of search results.
What makes a key word highly selective?
- More specific, less broad
- Use competitors keywords
- Relevancy to your business
Implement Keyword Mapping
How is a site mapped? At AIS Media we have a seven step process:
- Identify keywords
- Perform a content audit
- Identify pages with high relevance and topical value
- Create focused content to populate those pages
- Map a single keyword to a single URL
- Optimize the pages
- Promote the pages
There are many ways to optimize content and all can make a big difference: links pointing to your content, repurposing content, titles and title tags, description meta tags, image alt text tags, H1 tags, page load times, content “freshness” and author rank.
Fact: expect a 40 percent increase in time and money if you begin search marketing without website design.
So, how do you measure success? Go back to your strategy! If you have defined your goals early on reflect back. Four clear ways to measure success are seeing an increase in traffic, brand awareness, leads and sales.
Key takeaways for search marketing success in 2015:
- Executable strategy = effective strategy
- Keyword selection, keyword mapping and content audits are crucial
- Create a schedule that repurposes content