Client Success Story
Professional SEO Services Deliver Crushing 26X ROI
When a globally renowned strategic planning, keynote speaking, and training organization needed a sure-fire way to dramatically lift online brand awareness and boost lead-generation performance, they called AIS Media.
Our Action Plan
The goal for the digital marketing program was to significantly increase online visibility in order to attract high-value clients. Recognizing that the majority of business leaders today search for strategic planning, training and keynote speaking services online, our goal was to achieve top search engine rankings for the most relevant, highest value keywords.
AIS Media then leveraged three powerful search engine marketing (SEM) tactics:
- Search engine optimization (SEO) is the first critical step to increasing online visibility and focuses on achieving top search engine rankings. This process involves both on-site and off-site SEO. On-site SEO ensures website pages, titles, tags, content and overall structure are properly optimized for target keywords. Off-site SEO focuses on creating a significant number of high-quality backlinks from respected external websites.
- Pay-Per-Click (PPC) can deliver instant site traffic by placing your company at the top of search engine results. However, it’s also a fast and easy way to burn through your marketing budget. To maximize PPC performance, AIS Media performed comprehensive keyword research, created a highly targeted PPC campaign that properly aligned with the SEO strategy and Google AdWords and Bing Ads best practices.
- Conversion rate optimization (CRO) is a systematic process for increasing the percentage of visitors to a website that take any desired action. The AIS Media team took a scientific approach by analyzing data and monitoring how website visitors interacted with landing pages in real-time. Through systematic, incremental improvements, we optimized the number of visitors that converted into sales opportunities.
Results We Achieved
Organic Traffic Percentage Increase
AIS Media’s organic SEO services delivered a 66% increase in month-to-month organic traffic for extremely competitive keywords.
Page 1 Results
Our SEO work also achieved a dramatic increase in page 1 rankings.