Client Success Story
SEO Program Lifts Google Page #1 Rank 600%; Jan/Feb Unit Sales Exceed All of 2015
When heavy-duty hydraulic trailer manufacturer, DropDeckDepot.com, wanted to lift online brand awareness and leads for trailer sales, they turned to SEO services company AIS Media for expert SEO Services. Within the first 60 days, DropDeckDepot.com gained a 600% increase in organic Google keyword rankings. Eight months into our SEO program, the site gained momentum with a 236% increase in organic traffic. Online sales leads hit an all time high, according to the company.
Our Action Plan
To prepare for the launch of its new website, Barry Doyle asked our team at AIS Media to develop an organic search engine marketing strategy with a goal to dramatically increase online brand awareness, site traffic and sales leads for its unique trailers.
The AIS Media SEO team rolled up its sleeves to perform a comprehensive competitive analysis. Utilizing enterprise SEO tools, we identified and analyzed Drop Deck Depot’s top competitors. We identified their strengths and weaknesses in their SEO strategy.
To generate an ongoing stream of high-quality sales leads, it’s not enough to only secure a high volume of Google page #1 rankings. In addition, we considered which keyword searches had the highest purchase intent – those most likely to convert into new business opportunities.
So, we researched and compiled a list of the 75 highest-value keywords relevant to Drop Deck Depot’s marketing initiatives – those with the highest relevancy and purchase intent.
Next, we performed a comprehensive technical SEO analysis on Drop Deck Depot’s newly launched website and made numerous improvements to the code, multimedia and content. We then incorporated high-value keywords throughout the site’s content, created an off-site link-building plan and submitted content development recommendations.
Results We Achieved
Organic Traffic Percentage Increase
In 8 months, AIS Media achieved a 236% increase in organic traffic for Drop Deck Depot, accompanying a huge increase in sales.
Page 1 Keywords
The dramatic rise of Google page #1 rankings over the first 8 month period dramatically increased orders for trailers.
“I bet we’ve already built/sold more units in January/February of 2017 than we did per year in 2014/2015”, said Barry Doyle, President.
“I’m extremely satisfied with the early results from our SEO efforts. I have had more online customers completing sales and I’m excited to see what’s to come. We’re selling a sh*t ton of trailers.”- Barry Doyle, President