Choosing the Right Search Engine Marketing Company
When leveraged effectively, search engine marketing (SEM) can be a top lead producing channel for virtually any business, no matter what stage your business is in. SEM connects your business and your website directly to your target audience, allowing you to engage with your target audience when they’re actively searching for your products and/or services. AIS Media, the leading search engine marketing company, provides our clients with high visibility under their most important keywords, keywords that show high commercial intent.
Websites with high visibility in search engine results pages (SERPs) reach the fullest potential from SEM.
In order for your business to benefit from SEM, you must first define the keywords, or search queries, that motivated customers would use when searching online for your business.
Most keyword searches yield 4-7 paid ads, 10 organic listings, and additional features such as maps listings, quick answers, news articles, and more. This means for every search on Google, Bing, and Yahoo, there are between 10-16 websites that compete for the eye of a motivated customer.
SEO & PPC: A Winning SEM Strategy
Through organic and paid search, your business has multiple opportunities to appear on the first page of Google. While many marketers see organic search (SEO) and paid search (PPC) as two separate strategies, we know they share the very same goal: driving quality traffic to your website. Combining SEO services and effective PPC management ensures increased online exposure to your target audience, leading to a boost in conversions, by almost 200% according to Search Engine Watch.
Your SEM company should be proficient in determining the most effective combination of SEO and PPC for your business, at each targeted stage of your business development. The most powerful SEM campaigns blend SEO and PPC strategies. The advantage of a blended SEM approach is that organic rankings provide long-term authority and reliable traffic flow, and paid search provides instant top-of-page #1 listings to drive leads at a measureable cost per acquisition. PPC & SEO services are a winning combination.
A study from Wordstream shows that 89.82% of people click links on the first page of search results.
To put that another way, less than 10% of people who regularly use Google continue their search past the first page, dropping off page #2 visits significantly. Being on page #1 of search results is the internet’s equivalent of placing your product on the shelf at eye-level. This stat stresses the importance of page #1 visibility for your highest value keywords (both branded and non-branded).
It may also surprise you that, in the same Wordstream study, 45.5% of people couldn’t distinguish paid search listings from organic listings.
If you’ve ever wondered if the paid/sponsored section of Google gets clicks, this stat may prove to you how effective PPC can be for your business.
We love sharing our client success stories highlighting our results! We have a long, established track record of meaningful results showcasing page #1 rankings, organic traffic growth and lead generation.
When you partner with AIS Media, you’re well on your way to a high-efficiency, results-driven SEO campaign. There are six stages to every SEO campaign we develop:
SEM Keyword & Competitive Research
Like any field, it pays to have an expert on hand. And when navigating an SEM strategy, it could determine whether your business will sink or swim. Discovering the keywords that people use to search for your business online is critical to your success through SEM.
A successful SEM agency looks at every dollar you spend and tries to piece together how to deliver the best return. Through paid search, this means setting a bid you are willing to pay every time someone clicks on your ad. The popularity of the keyword will determine how much you pay. Every time someone clicks on your ad, you will have to pay the specified amount of money.
In order to make sure you have the right calibration of keywords, we will calculate your conversion rate to your average sale value to determine what you should be spending on PPC and what keywords you should spend your PPC budget.
For example, if you own a custom clothing business and decide to run a PPC ad campaign, you would start by choosing keywords that are most relevant to your business. These could be broad, like “custom mens” or “personalized clothing,” or more specific such as “custom t-shirts” or “mens suits.”
Successful keyword research also requires identification and understanding of your business’ top competitors online (known and discovered). We take into account your competitors’ profiles, keywords, backlinks, and content strategies to lead potential prospects to your website. We combine our initial research, your website keywords and your competitors’ keywords to continue to build your SEM strategy.
When you partner with AIS Media as your SEM agency, we use your paid search campaign and competitive insights as a means to determine whether a particular keyword is worth fighting for on organic search. Insight from this data helps us strategize behind which keywords are profitable, which ad copy is most compelling and which landing pages function strongest for conversions. This data fuels improved usability of your website to leverage the most conversions from your web traffic.
On-Page & Off-Page Optimization
Once we determine the high-intent keywords that will impact your bottom line, we begin on-page SEO. This includes optimization of your website’s top level navigation, website page content, internal linking from page to page, and technical optimization. This also requires optimization of images, video, and white papers on an ongoing basis.
Our team of SEO Specialists ensures full optimization of each and every page, image, video, headline, and more.
By establishing a strong net of optimization and supporting site architecture on your website, we take action on off-page optimization. This means SEO link building held outside of your website that impact your rankings within search engine results pages (SERPs).
Our SEO Specialists discover and implement ways of improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by connecting with other reputable places on the internet (pages, sites, people, etc.) linking to or promoting your website.
Measure & Improve Results
Our team not only reviews our software to report your SEO and PPC results, we also implement heat maps to track users’ experience and where their eye is drawn to on the screen. The AIS Media staff meets on a regularly determined basis to review the data together and identify areas of improvement, threats and challenges and determine our plan of action to improve website traffic, engagement and conversions.
We collect and evaluate data to suggest the proper course of action based on our expertise. In order to ensure we are meeting your expectations, we hold a rapid planning session with you. In this session, we collaborate to identify threats and challenges and plan for contingencies.
We know getting to page #1 is a great accomplishment, but defending this rank is a constant need. We balance defending keyword rankings and building new rankings in order to bring our clients results year over year!
Ready to Get Started?
At AIS Media, we measure our success by your success. And we LOVE to win!
To begin, you will meet your Client Success Manager, who reviews the performance of your SEO program with you and provides you timely recommendations to maximize the performance of your website to ensure you get maximum return on investment from your SEO program.
You also get 24/7 access to your private dashboard, which contains easy-to-read reports that clearly illustrate how well your SEO program is performing.
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