Thomas Harpointner on CJOB Radio Winnipeg: AI Search Has Reshaped SEO – What Businesses Must Do To Win Visibility
Artificial intelligence is changing how people search for information, and businesses are starting to see the impact. Traditional search engine optimization (SEO), which once focused on rankings and website traffic, is now shifting toward something new. Businesses must now think about how they appear inside AI-generated answers, not just traditional Google search results.