Forbes Interviews AIS CEO Harpointner Re: "The App For When You Crap"
With the 10 billionth app downloaded from Apple’s App Store and Android developers doing their best to catch up, app makers have to be creative in positioning themselves. Better yet, what they really need to do is identity an entirely new mobile buying constituency like 1-800 Flowers did a few years ago (more on that in a moment). So kudos to AOL on its campaign for its forthcoming Editions app with its, umm, catchy slogan…
