Client Success Story
Ecommerce SEO Services Boost Ski Shop’s Online Sales Revenue 73%
Rocky Mountain Ski and Board had a strong presence in the local Atlanta market. Their struggle was to reach a broader audience through their online store. Recognizing that a large majority of customers today shop and buy ski gear online, Rocky Mountain realized the need for a solid search marketing strategy to drive shoppers to their online store. They needed an experienced digital marketing partner with a proven track record in eCommerce SEO services. They chose to work with AIS Media on a targeted strategy, aimed at moving them up in Google’s rankings, bringing more traffic, and more sales. The outcome was a dramatic increase in Google page #1 SEO rankings and site traffic, which led to a significant increase in online sales in a year-over-year comparison.
Our Action Plan
Rocky Mountain was working with a high-performing PPC program that was seeing great results. It was bringing in nearly 80% of their site traffic, while organic search brought in less than 30% and direct traffic only 5-10%. In order to manage their budget, they wanted to rank higher in organic search so they could lower prices in their PPC campaign. Being a local business with a brick-and-mortar store, they got plenty of word of mouth, leading to in-store foot traffic, but Atlanta isn’t known for being a ski community. Without eCommerce SEO, Rocky Mountain wouldn’t have much traffic at all.
They chose to work with AIS Media because of our strong track record of high-performing eCommerce SEO campaigns that had seen remarkable results for other companies just like Rocky Mountain.
Skiing and snowboarding enthusiasts from across the country start shopping for the new winter snow gear they need in November and this shopping season extends through February, which creates Rocky Mountain’s highest earning sales months. The AIS Media SEO team started preparing for this busy sales period two seasons early, by optimizing their website during the summer before the upcoming ski season.
Rocky Mountain carries more than 70 different ski and snowboard brands, so we identified the store’s highest-value keywords — those with the highest search volume and with the highest PPC prices — and focused our efforts on optimizing those brand pages first. Starting with these high-value keywords gives Google time to index and rank them on page 1 before the major shopping season begins.
Being an eCommerce business means that across the country, there are countless direct competitors vying for Rocky Mountain’s customers. In order to grow the store’s presence online, we identified several key players in the market and reverse-engineered their on-page SEO strategies. We found several crucial tactics being utilized by competitors that we improved and brought to the Rocky Mountain website. Then, we brought compliance with Google’s latest SEO standards by correcting a wide range of technical SEO issues. We optimized the on-page content for each brand page, and guided SEO for every new product added to the store as we neared peak season.
Results We Achieved
Our hard work during the summer months paid off. By the time ski season came around, their high-value keywords were already on page 1. The result was a major lift in organic traffic, which led to exceeding annual sales projections by 73%. Implementing this highly-focused SEO program connected Rocky Mountain Ski and Board with ready-to-buy shoppers.
The ski store reached a significant increase in their annual revenue, exceeding targets. AIS achieved a 77% increase in organic traffic year-over-year for peak season months. This increase in online presence brought a 73% increase in revenue from organic traffic year-over-year.
“Our revenue right now is up about 300% over the same time last year. AIS Media is doing a bang-up job!”
-Bob Lovett, Owner