Client Success Story
Better PPC strategy amplifies leads, cuts cost
Biotheranostics aims to raise online awareness of their life-saving products and amplify the volume of leads generated through PPC advertising. AIS Media was able to increase leads from paid search marketing by an incredible 1,260% with a lead reduction cost of 87%.
Our Action Plan
Biotheranostics, a San Diego-based cancer diagnostics company, aims to connect cancer survivors and physicians with their cancer diagnostic products. Recognizing that both survivors and physicians frequently use search engines to research best treatment options, the company reached out to AIS Media for a better PPC strategy.
Google Pay-Per-Click (PPC) management is a significantly different process than search engine optimization (SEO). The priority ranking factors in PPC success are:
- Keyword research
- Ad creation
- Bid optimization
AIS Media’s strategy focused on increasing the Quality Score of the PPC ads across 3 separate campaigns for Biotheranostics’ two major cancer diagnostic products. With multiple ad groups (one with over 25 separate groups), AIS Media was able to provide significantly higher exposure, while reducing PPC cost.
Results We Achieved
We worked to make their PPC campaign more efficient, reducing cost per click 40%.
AIS Media helped Biotheranostics improve their paid search campaign by improving cost per conversion by 87%.
“Our products have exceeded sales projections month over month! We attribute our lead generation success to AIS Media’s search marketing team.”-Justin Nguyen, Marketing Manager