AIS Media Google PPC Management Boosts Leads 1,260%; Cuts Lead Cost 87% for Cancer Diagnostic Company

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Client Success Story

PPC Management Amplified Leads 1,260% for Cancer Diagnostic Service

Biotheranostics relied on our professional Google PPC management. Specifically, our PPC and SEO campaigns increased leads by an incredible 1,260% with a lead reduction cost of 87%.

The cancer diagnostic company aimed to raise online awareness of its life-saving products and amplify the volume of leads generated through Google PPC advertising (paid search marketing). However, it needed our expert digital marketing help.

PPC Leads Generated
+ 0 %
Lead Cost Reduction
+ 0 %
Conversion Rates
+ 0 %
Our PPC Management Action Plan

Biotheranostics, a San Diego-based cancer diagnostics company, aims to connect cancer survivors and physicians with its cancer diagnostic products. Recognizing that both survivors and physicians frequently use search engines to research best treatment options, the company reached out to ur digital marketing agency for a better Google PPC strategy.

Google PPC management (Google Pay-Per-Click management) significantly differs from search engine optimization (SEO). The priority ranking factors in PPC success are:

  • Keyword research
  • Ad creation
  • Bid optimization

AIS Media’s digital strategy focused on increasing the Quality Score of the ads across 3 separate PPC and SEO campaigns for Biotheranostics’ 2 major cancer diagnostic products. With multiple ad groups (one with over 25 separate groups), AIS Media was able to provide significantly higher exposure, while reducing PPC cost.

Google PPC Management Results

Better SEO PPC Management Program Boosts Leads 1,260%; Cuts Lead Cost 87% with help from AIS Media Digital Marketing Agency

Our digital marketing experts worked to make Biotheranostics’ PPC and SEO campaigns more efficient, reducing the cost per click by 40%.

AIS Media Digital Marketing Agency Better SEO PPC Management Program Boosts Leads 1,260%; Cuts Lead Cost 87%

AIS Media helped Biotheranostics improve its PPC and SEO campaigns by improving the cost per conversion by 87%.

Client Feedback
“Our products have exceeded sales projections month over month! We attribute our lead generation success to AIS Media’s search marketing team.”
Clients like Justin Nguyen rely on AIS Media's premium SEO services
Justin Nguyen
Marketing Manager

About AIS Media

SEO company, AIS Media, has been ranked as a Top SEO, Digital, and Social Media Marketing Agency by Clutch.co and among the “Top 1% of digital marketing agencies in the U.S.” by UpCity. AIS Media has received nearly 80 digital marketing awards in the last eight years.

With extensive experience in Search Engine Optimization (SEO), Content Development, Digital StrategyPay-Per-Click (PPC), and Social Media Marketing, AIS Media specializes in managing B2B and B2C digital marketing campaigns to consistently deliver measurable results that help businesses reach their desired outcomes.

Contact us today for a complimentary digital marketing consultation.

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