Client Success Story
SEO Services Deliver 406% Increase in Google Page #1 Rankings, Surge in Site Traffic and New Patients.
The healthcare industry can be confusing and expensive for patients. They don’t always know they have options when it comes to their treatments. American Health Imaging offers lower-cost MRI, CT scan, X-ray, and PET imaging services to patients across the southeast. They knew they needed to amplify online brand awareness in order to help patients get the services they need at a more affordable price point. AHI recognized that securing page-1 organic Google rankings was critical to this success. They needed a digital marketing agency partner with proven medical and healthcare marketing experience. They chose to utilize AIS Media’s digital marketing programs to achieve these goals.
“That’s about as excited as our CEO gets. Thanks for making me look so good! I feel like popping a bottle of champs.”-Megan Finnerty, Marketing Director
Our Action Plan
AHI’s existing site design and search marketing approach made it difficult for potential patients to find their nearest AHI center. Knowing that 88% of patients that look for health information start with search engines, the AIS Media team developed a multi-phased organic search strategy for AHI. The overarching goal for this comprehensive strategy was to place AHI in the Google Maps results that show up at the top of the search engine results pages (SERPs).
The first step was to perform a technical SEO audit, and rid the site of any errors that might be impeding Google from indexing the site and earning page 1 rankings. We then identified several high-value, high-intent keywords that would bring in patients who were ready to make an appointment. Using this keyword strategy, we implemented on-site SEO techniques to AHI’s existing website. AIS Media then redirected search traffic from the home page to preferred landing pages, which contained high-performing SEO copywriting language. This new traffic flow worked well, reflecting a higher level of intent by site visitors and better conversion rates. The rewritten content drove immediate and long lasting results, propelling the company’s website to page #1 of search results for more than 50% of AHI’s chosen keywords.
Results We Achieved
Page 1 Rankings
Implementing these technical and on-site SEO techniques generated a 406% increase in Google page-1 rankings over the course of 12 months, including the highly-coveted Google Maps listings.
Organic Traffic Percentage Increase
By being on page 1 for over half of AHI’s target keywords, AIS Media’s SEO program produced a staggering 185% increase in organic traffic. This increase in traffic also led to an increase in new patient appointments.