AMERICAN HEALTH IMAGING · CLIENT CASE STUDY
AMERICAN HEALTH IMAGING
CLIENT CASE STUDY
A scalable SEO campaign that increased Google page-one rankings 406%, grew organic search traffic 185% and supported AHI’s continued expansion.
Increase in Page 1 Google Rankings
Increase in Organic Search Traffic
Locations Supported
When AHI engaged AIS Media, the diagnostic imaging provider operated 18 locations and needed a search strategy that could scale with its growth. AIS Media built a coordinated program combining technical SEO, local search and content strategy to strengthen Google visibility, generate more appointment requests and support the network as it expanded to 32 locations.
When AIS Media began working with American Health Imaging, AHI operated 18 locations and was preparing for continued expansion. But competitors were outranking AHI for high-intent diagnostic searches such as “MRI scan near me,” causing prospective patients to find other providers first.
The marketing challenge was threefold:
Increase visibility for diagnostic services in each local market.
Build a consistent search presence that could scale across an expanding network.
Bring greater consistency and accountability to its digital marketing efforts.
AHI needed more than isolated SEO improvements. It needed a coordinated strategy capable of strengthening rankings across its existing network, scaling into new markets and turning search demand into appointment requests. The company chose AIS Media to build and execute that program.
“We weren’t ranking on top of Google for our diagnostic services and patients simply weren’t finding us online. AIS Media changed that. Their SEO strategy helped us dominate our local search market and drive a significant increase in new patient appointment requests.”
The goal: make AHI the preferred choice wherever prospective patients searched.
AIS Media built a network-wide healthcare SEO program that aligned strategy and execution as AHI expanded from 18 to 32 locations—and measured progress through page-one rankings and organic traffic.
Competitive research revealed the diagnostic searches prospective patients used and the providers already visible for them. AIS Media used those insights to coordinate content, technical SEO and local search around three strategic priorities:
Capture high-intent demand. Strengthen visibility for diagnostic searches most likely to lead to an appointment.
Scale consistently across locations. Scale consistently across locations. Connect AHI’s services with relevant local markets as the network expanded from 18 to 32 imaging centers.
Measure and improve performance. Track rankings and organic traffic to guide ongoing optimization.
AIS Media translated the strategy into four coordinated workstreams: research and planning, content creation, technical SEO and local SEO. Together, they strengthened how AHI’s services and locations appeared throughout the patient search journey.
The search-results example shows the local discovery experience the campaign was designed to improve—connecting a high-intent diagnostic search with a relevant nearby AHI imaging center. BrightEdge supported the work with competitive research and performance tracking, giving the team clearer priorities and measurable evidence of progress.
Research informed the SEO roadmap and content priorities.
Content helped patients discover AHI’s services.
Site improvements strengthened search performance and usability.
Local optimization across AHI’s expanding network.
AIS Media paired its healthcare SEO strategy with BrightEdge’s enterprise platform to uncover competitive opportunities, prioritize content and monitor performance across AHI’s expanding network.
BrightEdge provided the search intelligence and reporting infrastructure. AIS Media translated those insights into the strategy, content, technical improvements and local optimization that produced the results.
AIS Media is a certified BrightEdge partner.
During AIS Media’s engagement, AHI expanded from 18 to 32 locations while its coordinated healthcare SEO program increased the number of page-one Google rankings by 406% and organic search traffic by 185%.
Those gains increased AHI’s visibility when prospective patients searched for diagnostic imaging services, strengthening new patient acquisition across its expanding network.
+406%
Increase in Page 1 Google Rankings
+185%
Increase in Organic Search Traffic
+78%
Increase in Location Footprint
AIS Media has earned more than 100 digital marketing awards, including recognition for SEO performance, content and lead-generation strategy from the Communicator Awards, Davey Awards, W³ Awards, Horizon Interactive Awards and Search Engine Land Awards.
We work with:
Hospitals and large healthcare systems
Multi-location private practices and outpatient networks
Radiology and diagnostic imaging centers
Medical device companies and healthcare SaaS firms
Specialized providers in aesthetics, wellness, fertility, and medical tourism
Whether your goal is to increase visibility, grow new patient appointments, or expand into new markets, our SEO strategies are built to deliver measurable business outcomes.
While SEO is a long-term strategy, most clients begin to see measurable improvements in search rankings and website traffic within 60 to 90 days. Over time, this results in more appointment requests, better ROI, and a stronger digital footprint.
BrightEdge is an enterprise SEO platform trusted by top healthcare brands, including Cleveland Clinic, UnitedHealth Group, Mayo Clinic, and others. As a BrightEdge certified partner, AIS Media performs deep competitive analysis, uncovers high-value keyword opportunities, crafts precise SEO strategies, tracks growth in real-time, and delivers measurable results for our healthcare clients.
Absolutely! AIS Media has deep experience optimizing local SEO for multi-location healthcare providers, ensuring each facility ranks prominently in local search results. This includes managing Google Business Profiles, Google and Apple Maps, local directories, local citations, and location-specific content to attract patients in each area. Local SEO ensures that each practice location shows up when patients search nearby with city-specific keywords, with a focus on driving appointment bookings.
AI is reshaping how patients search, how content ranks, and how SEO strategies must adapt.
AIS Media integrates AI tools and platforms — including BrightEdge Copilot — to:
• Predict high-performing keywords
• Monitor competitive gaps
• Optimize content for AI-powered search results
This allows our clients to outperform competitors and appear in emerging AI-powered search experiences like:
• Google AI Overview
• Perplexity
• ChatGPT
AIS Media leverages advanced AI tools, including our partnership with BrightEdge, to analyze search trends, monitor website performance, and identify optimization opportunities.
This data-driven approach allows us to implement effective strategies that adapt to the evolving digital landscape.
AIS Media prioritizes compliance with all relevant healthcare regulations, including HIPAA. Our team ensures that all SEO strategies and content development adhere to industry standards, safeguarding patient information and maintaining trust.
While ROI can vary based on specific goals and market conditions, AIS Media clients generally experience significant increases in search rankings, site traffic, and a substantial uptick in patient appointments, which generally leads to a measurable lift in revenue.
Getting started is easy. Contact AIS Media for a complimentary digital marketing consultation. Our team will conduct a comprehensive SEO analysis of your current online presence and your top competitors. We'll then develop a customized SEO strategy tailored to your organization's business objectives.
Our SEO Services help your practice rank higher on Google, especially for “near me” and condition-specific searches. Higher visibility leads to increased traffic, and by optimizing on-page conversion elements, we help turn visitors into booked appointments.
See how a coordinated SEO strategy can increase visibility across your locations, attract more prospective patients and turn search demand into measurable growth.
