FOR IMMEDIATE RELEASE
ATLANTA, GA August 3, 2023 – AIS Media, Inc., one of the nation’s top digital marketing agencies, received four 2023 Communicator Awards from the Academy of Interactive and Visual Arts (AIVA). These wins include two awards of Excellence in Branded Content and Multi-Channel Marketing, as well as two awards of Distinction in Consumer Marketing and Communications. The AIS Media team was recognized for its creation of outstanding content and exceptional digital marketing campaigns for clients in the beverage, banking, and product innovation industries.
Created in 2008, 28 Black is the better energy drink derived from all-natural flavors. After its original launch in Europe, 28 Black partnered with AIS Media to develop digital marketing campaigns to effectively enhance brand awareness and propel demand in the United States. The AIS Media team worked with 28 Black to create the Go All Night campaign, a cross-channel marketing initiative that included extensive brand asset development featuring immersive images, animations, and video content.
The campaign was distributed and featured across multiple platforms, including social media channels, digital billboards, television, live events, and trade shows. With these highly successful digital marketing strategies, 28 Black achieved an impressive compound annual growth rate (CAGR) that greatly exceeded industry averages.
THRIVE, a strategic design firm at the frontier of product innovation, partnered with AIS Media to enhance its content marketing efforts to improve customer acquisition. After reviewing the company’s website and catalog of high-quality thought leadership articles, the AIS Media team developed several SEO optimization strategies aimed at reaching target audiences and increasing organic traffic.
AIS Media researched and developed high-intent keyword strategies targeted to reaching the company’s audience personas. These keywords were implemented throughout the website and blog content before being optimized to support organic growth through keyword-targeted SEO link-building and enhanced calls to action (CTAs).
Established in 1905, United Bank provides innovative financial products and services to customers in the Middle Georgia markets. The company needed a retooling of its consumer communication strategies to increase brand awareness and promote its digital banking app. Partnering with AIS Media, the team developed several digital marketing initiatives to reach audiences across multiple platforms by creating educational content about the mobile banking app’s features.
After identifying and implementing a focused keyword strategy, AIS Media created a tutorial content series promoting the security and convenience of the United Bank app. Along with implementing high-performing keywords in the content, the team created strong calls to action (CTAs) to increase organic traffic to the website. This content was distributed across the company’s social media channels and Google Business profiles. These digital marketing strategies lead to the widespread adoption of the United Bank app across the company’s consumer base.
“Our team is incredibly honored to be recognized by the AIVA,” said AIS Media founder and CEO, Thomas Harpointner. “At AIS Media, we pride ourselves in creating and managing digital marketing strategies and captivating content that elevates brands and drives measurable business results. These awards serve as a testament that blending creativity with the latest technologies and exceptional work ethic pays off.”
The winners of the 29th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. With around 3,000 entries received from across the U.S. and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.
About AIS Media
AIS Media is recognized as one of the top digital marketing agencies in the U.S. with nearly 90 prestigious award wins, including the Davey Awards, w3 Awards, Horizon Awards, and many others. With over 20 years of experience in Digital Strategy, Search Engine Optimization (SEO), Content Development, Pay-Per-Click (PPC), and Social Media Marketing, AIS Media is an ideal digital marketing partner for growing brands and businesses.
About the Communicator Awards
The Communicator Awards is the leading global awards program honoring creative excellence for marketing and communications professionals. Founded nearly three decades ago, The Communicator Awards is an annual competition recognizing the best in advertising, corporate communications, public relations, and design.
The Communicator Awards are judged and curated by the Academy of Interactive and Visual Arts. The AIVA is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.