Debunking SEO and PPC Myths: What Really Drives Conversions
Let’s explore the impact of SEO and PPC campaigns, dispel prevalent myths, and identify the true indicators of success. The Role of SEO and PPC There are two key strategies for driving website traffic and boosting conversions: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Understanding the role of SEO and PPC in digital marketing, […]
5+ Hidden Features in New AdWords that Could Boost Your PPC Management
Staying on top of AdWords updates gives you an advantage in PPC management, a competitive arena for businesses. Even a slight edge can save you money and allow you to get the most out of your budget. This year Google announced a complete makeover to the AdWords platform. Many features are reskinned and repackaged to […]
PPC and SEO Services Work Better Together
Many marketers see PPC and SEO services as two separate strategies, yet they share the very same goal: drive quality traffic to your website. Combining SEO services and effective PPC management ensures increased online exposure to your target audience, leading to a boost in conversions of almost 200%, according to Search Engine Watch. The most powerful website traffic-generating approaches are organic and paid […]
1,260% Increase in Pay Per Click Leads in 6 Months for Biotheranostics
“Our products have exceeded sales projections month over month! We attribute our lead generation success to AIS Media’s search marketing team”, said Justin Nguyen, Marketing Manager at Biotheranostics. In the first 6 months of working with AIS Media, leads generated through Pay Per Click (PPC) increased by 1,260%. During the same period, AIS Media also reduced […]
5 PPC Management Tips That Will Maximize Your ROI on Pay-Per-Click Advertising
Are you spending too much on PPC advertising? AIS Media has 5 PPC tips for your business to reduce your cost per acquisition and maximize your ROI.
Top 3 SEO PPC Management Strategies to Know
With a successfully operated campaign utilizing proper SEO PPC management strategies, we can ensure we’re reaching the right audience and providing them with the right marketing message. In recent years, search marketing has changed how digital marketing agencies serve their target audience. Now, with pay-per-click and organic search marketing, we can attract highly targeted potential […]
