Top 10 SEO Trends to Achieve Page #1 Google Rankings in 2025
In the quickly-evolving world of digital marketing, staying ahead of the top SEO trends is crucial for businesses looking to secure top positions on Google’s search results. Google continuously updates its algorithm to prioritize high-quality, user-focused content, making it paramount for businesses to adapt their SEO strategies accordingly. As we move through 2025, new technologies, […]
Top 10 Conversion Rate Optimization (CRO) Tactics for Higher ROI
Conversion Rate Optimization (CRO) is both an art and a science. It is a strategic process of testing and refining website elements to maximize the percentage of visitors who convert into customers. But optimizing conversion rates is more than just improving percentages; it’s about aligning digital and business strategy with data-driven decisions for maximum impact. […]
Debunking SEO and PPC Myths: What Really Drives Conversions
Let’s explore the impact of SEO and PPC campaigns, dispel prevalent myths, and identify the true indicators of success. The Role of SEO and PPC There are two key strategies for driving website traffic and boosting conversions: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Understanding the role of SEO and PPC in digital marketing, […]
5+ Hidden Features in New AdWords that Could Boost Your PPC Management
Staying on top of AdWords updates gives you an advantage in PPC management, a competitive arena for businesses. Even a slight edge can save you money and allow you to get the most out of your budget. This year Google announced a complete makeover to the AdWords platform. Many features are reskinned and repackaged to […]
PPC and SEO Services Work Better Together
Many marketers see PPC and SEO services as two separate strategies, yet they share the very same goal: drive quality traffic to your website. Combining effective SEO PPC management ensures increased online exposure to your target audience, leading to a boost in conversions of almost 200%, according to Search Engine Watch. The most powerful website traffic-generating approaches are organic and paid […]
1,260% Increase in Pay Per Click Leads in 6 Months for Biotheranostics
“Our products have exceeded sales projections month over month! We attribute our lead generation success to AIS Media’s search marketing team”, said Justin Nguyen, Marketing Manager at Biotheranostics. In the first 6 months of working with AIS Media, leads generated through Pay Per Click (PPC) increased by 1,260%. During the same period, AIS Media also reduced […]
5 PPC Management Tips That Will Maximize Your ROI on Pay-Per-Click Advertising
Are you spending too much on PPC advertising? AIS Media has 5 PPC tips for your business to reduce your cost per acquisition and maximize your ROI.
Top 3 SEO PPC Management Strategies to Know
With a successfully operated campaign utilizing proper SEO PPC management strategies, we can ensure we’re reaching the right audience and providing them with the right marketing message. In recent years, search marketing has changed how digital marketing agencies serve their target audience. Now, with pay-per-click and organic search marketing, we can attract highly targeted potential […]
