July 23, 2008

AIS Media CEO, Thomas Harpointner, was interviewed by Erie Times to discuss the trend of back-to-school shopping online and the benefits it has for both consumers and retailers. His statements included:

Still, businesses want to make sure this back-to-school season is as strong as ever.

Marketing analyst Harpointner, chief executive of AIS Media, an Atlanta-based marketing company, said stores are turning more to online advertising. Theoretically, prospective back-to-school shoppers will check out deals online for clothes, electronics and school supplies, and then head to the local retail branches to make purchases.

"The online audience tends to be more receptive because, on the Internet, people search things out," Harpointner said. "People might get offended if they see back-to-school ads in the retail stores earlier."

To read the full story visit: Back to School So Soon

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2008 AIS Media, Inc.