On April 21, 2015 Mobilegeddon took over. Google’s new mobile-friendly website algorithm will now favor sites in organic search rankings that pass the “mobile-friendly test.” If you notice a sudden decline in website traffic and you’re uncertain if your site is properly optimized, AIS Media’s website performance analysis and report can help. For a limited time, AIS Media is offering this analysis free of charge.
If you’re not hitting your website traffic and conversion goals, a number of technical issues might be the cause. Simply creating more website content and increasing your advertising spend won’t fix these problems. The Google mobile-friendly website test is just one factor.
During one of our recent webinars, “The Shift for Driving Search Marketing Success”, we polled our audience of marketing professionals about their mobile-friendly website readiness. 82 percent said they had not verified if their mobile site passes Google’s mobile test, and 52 percent said they haven’t even begun developing a mobile-first strategy for their digital marketing efforts.
Fact: over half of all searches conducted on Google are now performed through mobile devices.
Here are five facts you need to know about Google’s new mobile-friendly website algorithm update:
- How much of an impact will this update have on search?
Google’s last update, named Panda, affected 11 percent of search results. The change this April is expected to have even more of an impact than the Panda update.
- Will the update affect all mobile-friendly devices?
At this point it is still too early to know if the update affects all devices.
- Choose your approach
If your site isn’t already properly optimized for mobile, it’s important that you make this a priority. Google recognizes three different approaches as “mobile-friendly:”
- Responsive Design
- Dynamic Serving
- Mobile Website
- How do you find out if your site meets Google’s requirements for mobile-friendliness?
AIS Media is offering a FREE website performance analysis to discover if your site passes the new mobile-friendly website, SEO, and speed test. Find out how your site ranks and get specific action steps to fix the issues with our free SEO & Website Analysis.
- How is mobile traffic impacted by the user search query?
Google has always focused on serving the most relevant search results to its users. When it comes to mobile search queries, Google wants to provide users not just accurate search results but also direct them to sites that provide the best possible mobile experience.
AIS Media is a highly rated Atlanta SEO company and we’re ready to get you more traffic, more leads, and more business! If you’re ready to join the online search community, contact us today by filling out our contact form, or giving us a call at 404.751.1043.