Since our last Atlanta search marketing SEO webinar, Google’s mobile-friendly update has come and gone. That update has significantly changed the SEO landscape. To stay on top of your SEO and rankings, some effort must be shifted to optimize for the mobile space. So, what has happened since that update took place?
According to data provided by Google, there has been a 4.7 percent increase in mobile-friendly sites in both March and April. At AIS Media, our results are comparable to those of Google. Since offering our complimentary website performance analysis, we have generated over 50 reports. These outcomes prove that enough people were concerned about potential traffic loss to make their sites mobile-friendly.
In our post-mobile-friendly updated version of “The Shift for Driving Search Marketing Success,” we discussed what has happened since “Mobilegeddon” and the still lingering impact of Google’s new algorithm.
The Evolution of SEO Strategies for Atlanta Search Marketing
The world of Atlanta search marketing has evolved significantly over the past decade. Today, SEO strategies focus not only on rankings but also on conversions, user engagement, and long-term customer loyalty. Businesses must adopt a holistic approach to search marketing that incorporates technical and creative elements. By blending traditional SEO tactics with innovative digital marketing strategies, brands can create a captivating online presence that stands out.
SEO Marketing Goals Have Evolved
Due to search engines assessing websites by user on-site engagement, it is paramount to optimize the user experience. Your target audeinces own multiple devices and are accustomed to choosing which is most functional at that moment. Slow websites frustrate users, hinder the customer experience, hurt your reputation, increase bounce rates, and plummet conversion rates—a 1-second increase in page load time results in a 10% decline in conversions.
In addition to speed, navigation plays a key role in effective SEO strategies. A well-structured website with internal linking and intuitive menus helps users quickly find what they need, improving both the search engine rankings and the user experience. Incorporating call-to-action (CTA) buttons and clear pathways for conversion also enhances the effectiveness of your digital marketing efforts.
The Shift for Driving Search Marketing Success – Part 2 from AIS Media, Inc.
97% of U.S. internet users now search online before they buy. For effective Atlanta search marketing strategies, businesses must align their SEO strategies with evolving consumer behaviors. The shift to data-driven marketing means that companies need to attract traffic and ensure that the traffic converts into tangible results.
In 2015, the shift moved from creative-driven to data-driven marketing. Businesses are encouraged to analyze, test, and measure for:
- Effectiveness
- Efficiency
- Learnability
- Memorability
- Error prevention/handling
- User satisfaction
In addition to analytics, use website heat maps to illustrate how your audience engages with your content. This insight is crucial for optimizing Atlanta search marketing campaigns, helping to boost both engagement and conversions.
Proven Difference Between Smartphone and Desktop Rankings
This impact started well before the mobile-friendly update. According to SEO Clarity, mobile search results were 67% different than desktop results before April 21, 2015, and have jumped as high as 73.1% following the mobile-friendly update. Search engines have optimized the search results for desktops and smartphones, and the outcome is that they aren’t the same as what you’d see on a desktop or laptop.
Implementing 10 Effective SEO Strategies for Atlanta Search Marketing Campagins
- Mobile Optimization: Making your website is mobile-friendly is a non-negotiable SEO strategy. Google prioritizes mobile-first indexing, meaning it predominantly uses the mobile content for indexing and ranking.
- Local SEO: Focusing on local SEO is vital for Atlanta search marketing campagins. This involves optimizing your Google Business Profile, acquiring local backlinks, and integrating local keywords like “Atlanta digital agency” and “SEO strategies in Atlanta” throughout your content.
- Content Marketing: High-quality, relevant content helps engage your audience and improves search rankings. Create blog posts, videos, and infographics that address the common pain points of your target audience. By leveraging localized content, you can connect more effectively with your audience and improve visibility in search engine results.
- Technical SEO: This involves optimizing your website’s backend, improving page speed, and ensuring your site architecture is easy and logical for search engines to crawl. Conducting regular audits to pinpoint and fix technical issues are essential for maintaining strong search engine performance.
- Data-Driven Marketing: Utilize analytics to refine your SEO strategies continuously. Analyzing user behavior, click-through rates, and conversion data can help fine-tune your approach to your Atlanta search marketing campaigns. A/B testing provides invaluable insights into which digital marketing strategies are working best.
- Voice Search Optimization: With the rise of voice-assistant technology, optimizing for voice search is becoming paramount. Incorporate natural language and question-based keywords to capture this growing audience. This approach improves search visibility and aligns your content with how modern consumers seek information.
- Backlink Building: Including quality backlinks from reputable websites can boost your site’s authority and improve rankings. Engage in guest blogging, partnerships, and local business directories to strengthen your backlink profile. Building relationships with other Atlanta-based businesses can also contribute to a robust link-building strategy.
- Social Media Integration: Social signals can indirectly impact your SEO. Feature your content on social media platforms to increase visibility, engagement, and the likelihood of earning backlinks. Engaging with your target audiences on platforms like Facebook, Twitter, and Instagram can enhance brand visibility and support your SEO efforts.
- User Experience (UX) Design: Google’s algorithms increasingly favor websites that offer a positive user experience. Easy navigation, quick loading times, and mobile responsiveness are key components of an effective UX design that benefits your Atlanta search marketing strategy. Enhancing UX can also lead to higher conversion rates, contributing to business growth.
- Competitive Analysis: Regularly assess your competitors’ performance in the Atlanta market. Tools like SEMrush, Ahrefs, and Moz can provide insights into your competitors’ keywords, backlinks, and content strategies. Staying informed about competitors’ activities can help you adapt and maintain a competitive edge.
Businesses Have Gradually Lost Search Traffic
It doesn’t mean you’re in the clear if you haven’t noticed a loss in rankings. How can this be? Google released a statement on its blog stating that the rollout will be gradual and that web admins might not notice a difference at first. At AIS Media, we suggest staying ahead of the curve. Request your complimentary and customized website performance analysis from our Atlanta SEO company today.
Take Your Atlanta Search Marketing to the Next Level
If you need a digital marketing partner to help manage your online presence in the new age of mobile-driven search, AIS Media is here to help. Our team specializes in Atlanta search marketing strategies that drive measurable results. We combine cutting-edge SEO strategies, extensive analytics, and creative content marketing to ensure your business ranks well and converts visitors into loyal customers.
Contact us today by filling out our contact form or call 404.751.1043 to learn more about how our search marketing services can elevate your business to the top of search engine results.
