Every two years, the greatest athletes from around the world gather together to celebrate diversity and compete. These athletes spend their whole lives training for one moment of glory. It takes time, dedication, and sacrifice to get where they are—but very rarely do they accomplish their goals alone. These incredible athletes have a team of people working with them helping them strengthen their skills so they can achieve their dreams.
Much like an athlete, your company needs a team to help exceed your goals and achieve your moment of glory. When choosing an SEO company you need the very best to win the digital marketing gold.
So what qualities does an SEO company need to help you win the coveted first page?
Not all SEO companies are created equal. While some follow best practices and work hard to help your site rank high on the search engines, others may take the easy way out. These companies use tactics that will eventually harm your site’s reputation and may even result in penalties. Think of it like using performance enhancements while competing. Even if the athlete wins, they ruin their reputation forever.
While your company might not be delisted from rankings, practicing black hat techniques can cause Google to dock technical points so you don’t rank as highly as your competitors. You might not even get a bronze medal if you use link farms or spam referrals. It’s important to focus on the goal and to work with an SEO company who has your best interest in mind while following the rules. Google’s algorithm is designed for optimal user experience. Base your SEO strategy on these techniques in order to rank highly on search engines and build credibility.
They Have Past and Current Successes
If you want to find out how successful and experienced an SEO company is, you can start by looking at their past successes. Take a look at the company’s case studies and testimonials to see how they have helped businesses in the past. After all, if you’re an athlete, you want a coach and team who have a proven track record of winning. When looking at their past successes ask yourself:
- Have they helped companies rank on the first page of Google?
- Have their strategies gained significant conversions and increased sales?
- Do they have a good relationship with their clients?
Another thing to consider: how well do they keep up with their own SEO? When you search for their company name, what reputation do they evoke? Is their website clean and easily navigable? Do they develop high-quality content?
They Understand Your Business
Every athlete needs a coach and a team who understand the physical and mental requirements for their sport. Some parts of training are universal—eating healthy, exercising, and trying to stay focused on the goal. However, when it comes to the specifics of their sport, different athletes require individual attention. The coaching for an ice skater will look differently than for someone who competes in curling or bobsledding.
The same applies to how the SEO company handles your business. Yes, there are overarching practices that encompass most SEO strategies. For example, a comprehensive site audit is standard for an SEO strategy, like a healthy diet is expected of an athlete.
Your business is unique. When shopping for an SEO company, investigate if they offer strategies that are tailored to the unique goals of your business.
When it comes to SEO strategy, no two businesses are the same. You need to make sure that you’re working with a company that has taken the time to get to know your industry and target audience and understands your business goals and budget.
Most of All… They Love It!
The best coaches are in the profession because they love it. Besides being strongly committed to the sport and success, they display a clear commitment to looking out for the best interest of the individual athletes. Good coaches and training teams are able to think of every possible scenario and allow the athlete to perform at their best when the pressure is at its greatest. That’s the same kind of commitment you want from your SEO company.
If you’re going to get that top Google ranking gold you need an SEO company who has a proven, credible track record, who will put your business first, and develop an SEO strategy tailored for your businesses’ goals.