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Client Success Story
BrightPath Mortgage, a leading Atlanta-based mortgage company, had a clear business challenge:
“We need more qualified leads from our website.”
Despite launching a redesigned site, BrightPath was still struggling to rank on Google for the high-value mortgage keywords their customers were searching for.
They turned to AIS Media, a nationally awarded SEO and digital marketing agency, to solve it.
Within just four months, BrightPath achieved:
+250% increase in Page 1 Google rankings
+178% increase in organic site traffic
+213% surge in qualified web leads
And for the results we delivered?
AIS Media was honored with the Gold Communicator Award for Excellence in Content Marketing.
Mortgage lending is a highly competitive, search-driven industry. BrightPath wasn’t ranking on Page 1 of Google for the keywords that mattered most—like:
“best mortgage lender in Atlanta”
“first-time home buyer loans”
“mortgage for self-employed”
And without visibility, they weren’t generating enough qualified inbound leads.
They needed more than a new website.
They needed a strategic digital marketing partner to help them:
Rank higher in Google for competitive keywords
Drive qualified website traffic
Convert that traffic into actual leads and sales
AIS Media came in at the right time—just as BrightPath was launching their new website. This allowed us to fully align SEO with their site design, content, and business goals from the ground up.
According to Google:
“The best time to hire an SEO company is when you’re redesigning or launching a new website.”
AIS Media built a comprehensive SEO strategy focused on one goal:
Maximize qualified lead generation through search.
Our plan included:
Technical SEO and site optimization for speed and crawlability
Keyword-rich content tailored to BrightPath’s most profitable loan programs
Local SEO strategies tied to Google Business Profile optimization
Ongoing blog content targeting trending mortgage-related searches
We performed a detailed SEO audit of BrightPath’s service pages. Then we rewrote them using:
Mortgage-specific, high-intent keywords
Clear messaging aligned with buyer needs
Google-optimized on-page structure
These new pages helped BrightPath climb to Page 1 for core loan terms and convert visitors into leads.
We launched a Learning Center blog, publishing SEO-optimized articles every month around:
Mortgage tips
Loan eligibility requirements
Common questions first-time buyers ask
This helped BrightPath rank for long-tail searches, capture early-stage buyers, and establish authority in their space.
To dominate local search, we updated BrightPath’s Google Business Profile:
Corrected outdated info
Optimized categories and descriptions with mortgage keywords
Posted weekly keyword-rich updates to appear on Page 1 of local results
Local visibility translated directly into phone calls and form submissions—without paid ads.
Like many new site launches, BrightPath’s came with issues: broken links, missing images, and unoptimized metadata.
AIS Media quickly stepped in to:
Restore lost content
Fix internal link structures
Add missing image ALT tags and meta descriptions
This helped preserve BrightPath’s SEO momentum—and prevented a major ranking drop.
In just four months, AIS Media delivered:
+250% increase in Google Page 1 keyword rankings
+178% growth in organic website traffic
+213% increase in qualified inbound leads
Even during a nationwide slowdown in the housing market, BrightPath’s website delivered record-breaking lead volume—fueled entirely by organic search.
🎖 Awarded: Gold Communicator Award for Excellence in Content Marketing
Despite the recent downturn in the economy and current challenges being faced by the mortgage industry, their organic traffic continued to rise, producing the best-performing months within the company’s history.
Due to these successful outcomes, AIS Media and BrightPath were awarded the 2021 Gold Communicator Award for excellence demonstrated in content marketing.
If your mortgage company isn’t ranking on Page 1 of Google, your competitors are winning your leads.
AIS Media helps businesses like BrightPath:
Rank for the keywords your customers are searching
Turn your website into a 24/7 lead-generation engine
Optimize your Google Business Profile to dominate local results
Produce content that builds trust and captures early-stage buyers
Whether you’re launching a new website or need to fix one that’s underperforming, we can help.
AIS Media is an award-winning digital marketing agency trusted by brands nationwide. We deliver measurable results through SEO, PPC, and content marketing that drives real business growth. Call us at: 404-751-1043
