Client Success Story
Local SEO Services Help a Dentist Get More Patients
FUNtastic Dental and Orthodontics has been treating patients of Long Beach, California for over 30 years. They were ready to expand their practice and bring healthy, happy smiles to more of Long Beach’s residents. As a local business, AIS Media knew that showing up in Google Maps results would be key to getting more patients for FUNtastic Dental. AIS Media’s expert local SEO services increased Google page-1 rankings by 750% and boosted website traffic by 375% for the Long Beach pediatric dentist.
Our Action Plan
FUNtastic Dental has been specializing in pediatric dentistry and orthodontics for over 30 years. Not only does the team at FUNtastic Dental have dedicated years of practice and study in the fields of pediatric dentistry and orthodontics, but they have also spent time shaping their practice to be fun for kids.
With its goal to dramatically increase the volume of patients, FUNtastic Dental turned to AIS Media for professional local SEO services and mobile-friendly web design to ensure patients in their local market could easily find them when they searched online. The AIS team then embarked on their 5-step plan for SEO success for a local market.
1. First, we performed an in-depth technical SEO audit of FUNtastic’s website. We identified and corrected a wide range of technical errors including missing H1 tags, image tags, broken links, missing page titles, and mobile readiness.
2. We optimized page speed, an important factor to improving the user experience, which directly affects conversions.
3. We looked at FUNtastic Dental’s local competition to analyze keyword rankings, their backlink profile, and site comparison. Our analysis revealed competitors’ key strengths and weaknesses. Our team analyzed competitors’ in-bound links, identifying new opportunities.
4. Based on our findings, our team developed a hyper-local, geo-targeted SEO strategy around the top 50 highest value keywords. This effort was to help FUNtastic Dental show in organic searches as well as relevant maps/directions results.
5. We then developed and optimized rich blog content around these keywords to properly showcase FUNtastic Dental’s unique flair. This SEO focused content helped boost site traffic and encourage both current and prospective patients to join the fun.
After the first year, the FUNtastic Dental website was reporting a 750% increase in visibility on page 1 of Google which led to a 375% increase in website traffic. With these results, FUNtastic Dental was able to bring in more patients, and create beautiful smiles for the children of Long Beach.
Results We Achieved
Local Page 1 Rankings
Our SEO marketing program delivered impressive results over a 12-month period; a 750% Google page-1 rank increase for highly competitive, target keywords. Studies have shown that over 96% of search engine users click on listings on the first search results page. Therefore, securing these top organic positions has significant business value.
Organic Traffic Percentage Increase
Consequently, this increase in page-1 keywords drove a 375% increase in organic website traffic, which directly contributes to new patient appointments. The children of Long Beach are flashing happy, healthy smiles.
“Everything is going great; I am very pleased with AIS Media’s SEO work. We’re growing and receive more calls from our site every month.”- Dr. Stella, Owner