Client Success Story
Successful paid search campaign delivers a 239% increase in leads for a national GPS fleet tracking company.
When a national GPS fleet tracking company needed an expert PPC agency to optimize the performance of their paid search campaigns and help them meet their ambitious sales goals, they called AIS Media.
From tracking and reporting to routing and scheduling, this national fleet tracking company is a complete provider of vehicle- and asset-tracking solutions. The company’s executive leadership had ambitious sales growth goals and needed an expert PPC agency with a proven track record of success they could depend on to optimize their performance and manage their paid search campaigns. AIS Media delivered.
AIS Media’s optimized paid search campaign for Google Ads widely exceeded objectives by delivering a phenomenal 88.04% return on advertising spend (ROAS), year over year. As a result of these outstanding efforts, both teams received the 2021 Gold Horizon Interactive Award for online advertising.
“Great team. Outstanding attention to detail. Honest and trustworthy. Very responsive. If you’re looking for a real partner, be sure to schedule a call with AIS Media, Inc.”
Brian G., Communications Manager
Objective: Grow active client contracts through an integrated, high-performance paid search marketing and sales plan.
Method: AIS Media closely collaborated with the fleet company’s internal marketing team to plan, execute, and manage a comprehensive Google Ads paid search (PPC) strategy that would consistently deliver a steady stream of targeted leads to the sales team.
Through access to the company’s historic paid search campaign performance, AIS Media conducted the following audit to build a PPC strategy leveraging the most effective elements of campaigns, while funneling ad spending away from lower-performing campaigns.
- Campaign structure
- Keyword performance
- Ad copy relevance and brand alignment
- Landing page effectiveness
- Competitive landscape
- Bidding and targeting strategies
Upon completion of the audit, AIS Media optimized paid search performance and assumed responsibility for the day-to-day management of the campaign.
- Target CPA bidding. AIS Media used target CPA bidding to define bids and budgets to align structure campaigns by tolerable CPA product/service categories. Calculating and setting the target CPA was determined by PPC lead closing rates and average contract value.
- A/B split testing. AIS Media isolated testing variables to leverage the most effective elements of copy creative and tested their performance.
- Negative keyword management. Irrelevant, duplicated, or unspecified search queries were eliminated to shift the focus of ad spending on high-performance keywords to cut down on costs.
- Real-time bid management. AIS Media leveraged Google Ads’ machine learning and smart capabilities to efficiently respond to optimal targeting setting such as device type, geographic, demographic, dayparting, and audience targeting.
Throughout the year, AIS Media’s incremental and strategic paid search optimizations improved both quality score and ad rank, which enabled the fleet tracking company to reduce its annual ad spend while maintaining sales lead goals.
PPC Lead Count Percentage Increase
AIS Media’s paid search campaign continued to deliver quarterly increases in leads. By the end of the first 12 months, the company experienced a 239.01% growth in leads over the prior year.
PPC Cost Per Lead Percentage Differential
While the volume of leads exceeded goals, AIS Media also reduced the cost per lead by 47.01% within 12 months.
In the end, the executive leadership was delighted with how AIS Media greatly surpassed the company’s ambitious goals by increasing leads and reducing the cost per lead simultaneously. With an exceptional paid search strategy, the fleet tracking company was thriving like never before thanks to its partnership with AIS Media.
Due to these outstanding outcomes, both teams were given the 2021 Gold Horizon Interactive Award for online advertising.
About AIS Media
AIS Media has been ranked as a Top SEO, Digital, PPC, and Social Media Marketing Agency by Clutch.co and among the “Top 1% of digital marketing agencies in the U.S.” by UpCity. Leveraging over 20 years of experience, AIS Media has been recognized with nearly 80 digital marketing awards in the last eight years. AIS Media helps brands and businesses achieve their desired outcomes by enacting expert SEO services in paid search, social, and content marketing that have proven to drive leads, site traffic, and sales.
Contact us today for a complimentary digital marketing consultation.