⭐️ CLIENT CASE STUDY

SEO Services Case Study: 120% More Qualified Leads in 6 Months

In 6 months, AIS Media’s SEO services increased qualified leads by 120% and increased sales pipeline value by 216% for Adelman Travel.

Award-winning SEO agency and digital marketing team (Gold w3 Award winner).

+120%

Qualified Leads Growth
(Increase over 6 months)

+216%

Sales Pipeline Value (first 6 months of 2025 vs. full year 2024)

Built for Multi-Location Growth

One SEO services strategy across locations and brands

🏆 100+ Awards | SEO services for enterprise and B2B growth | Trusted by Leading Brands

SEO Services Challenge: Why Adelman Travel Needed a New Strategy

Adelman Travel is a corporate travel management leader serving enterprise and mid-market brands. Yet in high-value RFP searches, competitors were outranking them.

Key corporate travel keywords lacked page-one visibility, limiting exposure to enterprise decision-makers actively searching for managed travel solutions. Website content wasn’t aligned with high-intent search behavior, and as a result, high-value RFP opportunities were consistently going to competitors.

Adelman Travel needed more than increased traffic. They needed enterprise-focused SEO services that could drive qualified leads and measurable sales pipeline growth.

SEO services case study chart showing 120% growth in qualified leads and 216% increase in sales pipeline value for Adelman Travel, driven by AIS Media’s SEO strategy over six months.

SEO Services Results: 120% More Qualified Leads in 6 Months

Adelman Travel hired AIS Media as their SEO agency to turn enterprise search demand into qualified leads and measurable sales pipeline growth.

Before partnering with AIS Media, Adelman Travel’s search presence wasn’t winning where it mattered most.

Key corporate travel keywords lacked page-one visibility. Website content wasn’t aligned with enterprise decision-makers. High-value RFP opportunities were consistently going to competitors.

By partnering with AIS Media as their SEO agency, Adelman Travel transformed organic search into a predictable growth engine. In just six months, SEO became a primary driver of qualified leads and pipeline growth.

Results from AIS Media’s SEO Services:

  • Qualified leads increased 120% in the first half of 2025
  • Sales pipeline reached $15.5M, up from $9.8M the prior year
  • Higher rankings for corporate travel keywords, driving sustained high-intent organic traffic from decision-makers


The takeaway: SEO Services should drive pipeline growth, not just rankings.

Gold w3 Award badge for award-winning SEO services and digital marketing agency AIS Media, Adelman Travel case study

Award Recognition: AIS Media SEO Services for Adelman Travel earned a 2025 Gold w3 Award.

SEO Agency Playbook: How We Turned Rankings Into Qualified Leads

AIS Media built a repeatable SEO services process designed for enterprise and B2B decision-makers. Instead of chasing traffic, we prioritized buyer-intent keywords, technical SEO fundamentals, and content that matches how executives evaluate vendors. The result was predictable growth in qualified leads and sales pipeline.

1. Keyword and competitor intelligence

Focused on decision-maker queries tied to RFP intent and managed travel solutions.

2. Technical SEO foundation

Improved crawlability, indexing, internal linking, and on-page performance so priority pages could rank.

3. Content strategy built for enterprise buyers

Created and optimized pages that answer evaluation-stage questions and win “best/vendor/agency” comparisons.

4. Measurement tied to pipeline

Tracked the KPIs that matter to executives: qualified leads, revenue opportunities, and sales pipeline value.

Looking for a top SEO agency partner? AIS Media’s award-winning SEO services are built to drive measurable business outcomes.

In just 6 months AIS Media helped us level-up our search rankings, site traffic and sales pipeline. Their team is enjoyable to work with and their process is effortless.

Sarah Paola Marketing Director Adelman Travel AIS Media Digital Marketing Client Case Study

Sarah Paola
Marketing Director, Adelman Travel

3-Step SEO Services Strategy: How Our SEO Agency Drives Qualified Leads

Most SEO fails because it chases rankings instead of revenue outcomes.

Our SEO services are built on three non-negotiables: Strategy. Precision. Consistency.

AIS Media is an SEO agency focused on measurable growth. Every step below is executed to increase visibility for high-intent searches and convert that demand into qualified leads and sales pipeline.

Step 1. SEO Foundation & Intent

Build a data-backed plan aligned to qualified lead and pipeline goals.

  • Competitor & SERP gap analysis
  • Keyword and search-intent  mapping 
  • Analytics baseline and conversion tracking
  • Align SEO priorities with business goals

Step 2. Execution & Optimization

Implement technical SEO, on-page improvements, and content updates that win high-intent searches.

  • Technical SEO fixes (crawl, indexation, performance)
  • Content refreshes and new decision-maker pages
  • Internal linking to build topic authority
  • On-page SEO for priority queries and conversions
  • Schema and SERP enhancements for richer results

Step 3. Performance and Growth

Turn reporting into qualified leads, pipeline growth, and repeatable wins.

  • Tracking rankings and visibility trends 
  • Measure lead quality and conversion rate
  • Attribute pipeline value to SEO outcomes
  • Ongoing testing and iteration

If you are comparing top SEO agencies and top digital marketing agencies, this is what an SEO services program should look like.

AMY Award Winner - best B2B SEO Marketing | AIS Media
Communicator Award – Digital Marketing Excellence | AIS Media
Landy Award - Top SEO Company Award by Search Engine Land | AIS Media
AIS Media wins UpCity Top SEO Company National Excellence Award
Top SEO Agency - UpCity | AIS Media
Top SEO Agency Award - Clutch.co | AIS Media
W³ Gold Award Best SEO SEO Strategy | AIS Media

Professional SEO Services to Help Your Site Rank and Convert

At AIS Media, our SEO services are built to produce measurable business outcomes – not vanity metrics. We combine enterprise-grade strategy, technical SEO, and content execution to increase visibility for high-intent searches and convert that demand into qualified leads. If you are evaluating an SEO agency or comparing top SEO agencies, the capabilities below are the foundation.

1. ANALYSIS

Technical SEO audits, competitor research, keyword strategy, and performance baselines.

2. CONTENT STRATEGY

Content planning and creation for solution pages, comparison queries, and decision-maker intent.

3. TECHNICAL SEO

Site architecture, on-page SEO, schema markup, internal linking, and Core Web Vitals (analytics).

4. LOCAL SEO

Google Business Profile optimization, multi-location SEO, reviews, and map visibility.

Want an SEO agency that ties rankings to revenue? These are the SEO services we used to drive Adelman Travel’s qualified lead and pipeline growth.

The BrightEdge Advantage: Enterprise SEO Platform Plus AIS Media Execution

BrightEdge is an enterprise SEO platform used by major brands, including Cleveland Clinic, Ochsner, Nestle Health Science Spain (Meritene), and NextGen Healthcare.

Cleveland Clinic BrightEdge SEO Services AIS Media
next gen BrightEdge SEO Services AIS Media
Ochsner Health BrightEdge SEO Services AIS Media
Nestle HealthScience BrightEdge SEO Services AIS Media

As a BrightEdge partner, AIS Media combines BrightEdge data and insights with senior SEO services execution, so strategy turns into rankings, qualified leads, and measurable pipeline impact.

  • Data Cube: Identify high-intent keywords and content gaps tied to qualified leads.

  • Hyperlocal SEO: Improve visibility at the city and ZIP code level for multi-location search

  • BrightEdge Copilot and Recommendations: Prioritize SEO content improvements based on platform insights.

  • Dashboards and Reporting: Track what executives care about – qualified leads, conversions, and pipeline impact.

  • Page Reporting (real-time SEO audits): Catch technical and on-page issues holding back rankings.

  • ContentIQ: Monitor technical SEO and Core Web Vitals risks before they impact performance.

This is how our SEO agency uses enterprise SEO tooling to win visibility in Google results and AI-driven discovery.

Ready to Grow Qualified Leads and Sales Pipeline With SEO Services?

Talk with our award-winning SEO team at AIS Media, about what it would take to replicate this kind of pipeline impact for your business.

Explore SEO services, opportunity sizing, and next steps.

FAQ

What kind of businesses does AIS Media serve with SEO services?

AIS Media provides SEO services for B2B and B2C organizations, including multi-location brands, franchises, ecommerce companies, professional services, technology, and manufacturers. Our SEO agency focuses on measurable outcomes such as qualified leads, conversion rate improvements, and sales pipeline growth.

AIS Media’s SEO services typically range from $2,950 to $7,500 per month, based on scope. Pricing is usually higher for multi-location businesses and companies managing multiple brands.

SEO fees vary based on:

  • Technical SEO work required (site fixes, speed/Core Web Vitals, indexing, architecture)

  • Content creation needs (new pages, updates, location pages, service pages, case studies)

  • Competitive difficulty in your market

  • Reporting and conversion tracking needs

  • Agreement term and execution pace

For an accurate number, AIS Media offers a complimentary consultation and custom quote based on your goals and current visibility.

AIS Media’s SEO services typically include a recurring mix of strategy, execution, and performance improvement, based on your goals and current visibility.

  • SEO foundation: competitor and SERP gap analysis, keyword and intent mapping, analytics baseline, roadmap

  • Execution and optimization: technical SEO fixes, metadata and on-page structure (H1-H3), schema, internal linking, page refreshes

  • Content and authority: content creation for service, solution, comparison pages and case studies, plus a content calendar

  • Local SEO (when applicable): Google Business Profile, multi-location optimization, maps visibility, reviews strategy

  • Performance and growth: rank tracking, reporting, CRO support, lead quality measurement, ongoing testing and iteration

Most businesses see early SEO improvements within 30 days, but meaningful, compounding results typically take 3 to 6+ months.

That’s because SEO services include multiple types of work such as setup and configuration, technical SEO fixes, local optimization, website updates, and fresh written and visual content creation. Some changes (like technical fixes and on-page updates) can impact visibility quickly, while content and authority growth usually take longer.

Timelines also depend on how competitive your industry is, how much work needs to be done, and the SEO plan you choose. More robust plans allow AIS Media to assign more staff and faster production capacity, which can accelerate results; lower-tier plans typically have fewer resources, so progress can take longer.

In the first 90 days of SEO services, you should expect a clear plan, measurable early wins, and a baseline you can track against – not guaranteed rankings.

  • Week 1-2: Discovery, tracking setup, and an SEO roadmap (technical fixes, content priorities, and keyword intent mapping).

  • Weeks 3-6: Technical SEO fixes and on-page improvements that can drive early movement (crawlability, indexing, Core Web Vitals, internal linking, metadata, key page updates).

  • Weeks 6-12: Content production and optimization tied to search intent (new or refreshed pages, location pages for multi-location brands, conversion-focused updates). Early ranking gains can show up within 30-90 days for some keywords, while competitive terms typically take longer.

By day 90, AIS Media should be able to show progress in visibility, priority keyword movement, technical health, and early lead-quality signals, with reporting tied to conversions and pipeline where tracking allows.

Choose an SEO agency that can prove it drives qualified leads and measurable business results, not just rankings.

Use this checklist:

  • Clear outcomes: They tie SEO services to leads, conversion rate, and pipeline, not vanity traffic.

  • Strategy + execution: They handle technical SEO, content creation, on-page optimization, and ongoing improvements, not “advice only.”

  • Transparent plan: You get a documented roadmap, priorities, and what will be delivered each month.

  • Credible proof: Real case studies with metrics and third-party credibility (awards, partner platforms, reputable client examples).

  • Strong reporting: Regular reporting that explains what changed, what worked, and what’s next.

  • Fits your complexity: If you have multiple locations or brands, confirm they have multi-location SEO experience and the team capacity to support it.

  • No guarantees: Avoid any agency that guarantees #1 rankings; SEO depends on competition, site condition, and Google’s algorithm.

Best practice: schedule a consultation and ask how they would prioritize your biggest technical issues, content gaps, and highest-intent keywords in the first 90 days.

No. A reputable SEO agency cannot guarantee specific rankings or a fixed number of leads because Google’s algorithms, competitors, and search results change constantly.

A useful comparison is hiring an in-house SEO employee: even the best hire cannot guarantee outcomes, but you would still vet candidates based on experience, professionalism, and track record. The same standard applies when selecting an SEO agency. In many cases, hiring an agency is less risky and more cost-effective because you get an entire team plus the tools and systems already in place.

What an SEO agency can do is commit to a clear SEO services plan and consistent execution, such as:

  • Technical SEO fixes (crawlability, indexing, performance)

  • On-page optimization and internal linking

  • Content creation and updates aligned to search intent

  • Local optimization for multi-location visibility

  • Reporting tied to conversions and lead quality

If an agency promises “#1 rankings guaranteed,” treat it as a red flag. The right standard is transparent deliverables, measurable progress, and business outcomes tracked over time.

Yes. AIS Media can optimize multiple locations or service areas through multi-location SEO services designed to improve visibility in both Google Search and Google Maps.

This typically includes:

  • Google Business Profile optimization for each location

  • Location page strategy and on-page SEO for service areas

  • Consistent business listings and citation management

  • Reviews and reputation support

  • Local content and internal linking to strengthen map and organic visibility

  • Reporting across locations to track rankings, calls, forms, and lead quality

AIS Media also frequently works with parent companies managing multiple sub-brands. In those cases, clients can often benefit from economies of scale by centralizing strategy, tooling, and reporting across locations and brands. Performance also improves as AIS Media becomes more familiar with your leadership team’s goals and internal operations, allowing us to cross-pollinate strategies, tactics, and tools across brands and markets to maximize results and value.

AI is changing SEO because Google is increasingly answering queries with AI-generated summaries (AI Overviews and AI Mode) that surface supporting links, and may “fan out” into multiple related searches to build a response. Google’s guidance is that standard SEO best practices still apply for AI features, including making key content available in text, using strong internal linking, supporting content with high-quality images and videos, and ensuring structured data matches visible content.

SEO now performs best when your written and visual content is built to be discovered, extracted, and trusted across multiple surfaces, not just blue links. This matters even more as Google surfaces third-party content more prominently, such as forums like Reddit (which has seen major visibility growth in Google Search). And as of July 2025, Google may index public Instagram posts, meaning social content can also appear in Google results.

AIS Media stays ahead by:

  • Structuring content for answers: clear H2/H3 questions, direct first-paragraph answers, scannable bullets (PAA and AI Overview-friendly). 

  • Publishing a full content mix: written content plus photos, graphics, and video where it strengthens the page and improves comprehension. 

  • Building cross-channel visibility: coordinating website SEO with content distribution so your brand stays visible wherever prospects research (including search results that feature third-party platforms). 

  • Keeping technical signals clean: crawlability, indexing, internal linking, page experience, and accurate structured data. 

BrightEdge is an enterprise SEO and content performance platform that helps teams research search demand, prioritize SEO work at scale, and report on performance across large websites.

It can improve enterprise SEO results by enabling:

  • Deeper keyword and demand research with Data Cube and Data Cube X to identify opportunities and competitive threats.

  • Technical SEO audits at scale with ContentIQ to crawl large sites and prioritize issues that affect performance.

  • Competitive visibility tracking using Share of Voice to understand what is winning in your category.

  • Optimization recommendations with Copilot and Recommendations to speed up SEO improvements across priority pages.

  • Enterprise reporting and keyword tracking with dashboards that support executive-level visibility into performance.

As a BrightEdge partner, AIS Media combines BrightEdge data and insights with senior SEO services execution, so strategy turns into rankings, qualified leads, and measurable pipeline impact.

See More Client Results

AIS Media Healthcare SEO Services helped a multi-location radiology group dominate Page #1 Google rankings and boost patient inquiries 406%

AIS Media’s Healthcare SEO Services helped a multi-location imaging center grow patient inquiries 406% through a scalable local SEO strategy—driving

SEO Strategies Boost Healthcare Clinic’s Google Rankings +809% and Website Traffic +322%

Effective SEO strategies and digital content boosted a clinic's page #1 Google rank by 809%, increasing visibility and new patient

SEO Services Deliver +697% Website Traffic for Water Company

SEO services and content marketing brought a +697% website traffic for a water company, boosting online reputation and business growth.

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