Small Business SEO Services

Small Business SEO Services Proven to Surpass the Competition

A small business tends to have a smaller website and therefore needs a more targeted, personalized, and unique strategy in order to stand out from their competitors in the search engine results pages (SERPs). Savvy small business owners know the value and power that small business SEO services can provide in gaining an edge over their competition. AIS Media’s expert SEO strategy has been proven time and time again to increase rankings, in turn driving traffic and leads.

There are many factors that make SEO unique for small businesses. It’s important to make sure your SEO company can handle them.

What are Small Business SEO Services?

Small business SEO services utilize all the standard SEO services you find with an agency, but with a tighter focus. At AIS Media we will perform targeted keyword research that hones in on your business’s niche, run an analysis on your competitors to figure out where they are and what they’re doing right as well as where they aren’t and where they are lacking, develop a local SEO or national SEO strategy that positions your business in front of the right customers, provide unique content to be used throughout your website, and report each month on how your SEO program is performing.

Who Needs Small Business SEO Services?

If your current marketing strategy is not producing enough website traffic, revenue, leads, new appointments, or other success metrics, you can benefit from small business SEO services. These can be targeted to local markets, or reach a national audience.

When Should You Hire a SEO Agency?

It’s always best to hire an SEO agency before you even start building your website. This way, it can be built in the best platform, incorporate keyword-centric URLs, and hit the ground running with SEO-friendly content. But don’t worry if your site has already been built. We can still work within the parameters of your site and make it the best it can be.

How Does Small Business SEO Work?

When you run a small business, your time is already being taken up with a lot of tasks from sales to customer service, accounting and bookkeeping, to other marketing channels. SEO can seem like a daunting task, especially if it’s just a sliver of your overall marketing strategy. With all the other work you do, you may not be able to dedicate much time to SEO. When you hire a small business SEO company like AIS Media you get an entire team of experts that can take that pressure off your plate so you can focus on running your business. We can:

Develop a keyword strategy. In many cases, long-tail keywords are the key to getting qualified traffic to your website. We have the tools to find what those keywords are for your business, in your market.

Focus on high-earning products. PPC management is always the quickest way to see revenue increase but if that’s not in your budget, we can focus our SEO efforts on the products or services that bring you the most income. Once you’re seeing more traffic and leads in those areas, we can work on less profitable but still important areas.

Leverage your expertise. You are the expert on your business, audience, products, and services. We are the leading Atlanta SEO company. By leveraging your industry expertise with our skills, we can create high-quality content for your website, blog, and third-party publishers that is sure to impress your potential clients and customers.

Why Work with AIS Media?

With a full-time staff of analysts, researchers, web designers, developers, copywriters, and SEO experts, we have the experience and knowledge to take your small business SEO to a higher level, starting today. To learn more about how our small business SEO services can help you, give us a call today at 404-751-1043 or reach out to us online. We look forward to discovering how we can grow together.

Page titles present an

opportunity for keyword targeting. However, since they’re utilized by users and search engines, it’s important to accurately represent the content found on the page and avoid keyword stuffing. Search engines crack down on sites that stuff keywords into page titles if they don’t reflect the actual content of the page.

6. Meta Descriptions

These rich snippets are enclosed in a <meta name=”description”> tag on each of your site pages. Meta descriptions are similar to titles in that they appear on search engine results pages (SERPs), and should also describe the page they represent. Meta descriptions are slightly longer than page titles: You have about 150–160 characters to work with, otherwise your description will be cut off abruptly with a “…” Page titles and meta descriptions should provide a compelling description so that the user will want to click on your page and no one else’s. Since these description appear in SERPs, your top competitors will also be on this page.

Pitfalls from Ignoring Technical SEO

Whether you’re aware of them or not, there might be significant barriers impeding your site’s ability to rank online. Knowing which technical SEO violations your site brings is the first step towards course correction. Over the years, Google has even taken action to delist a few Fortune 500 businesses for not complying with their best practices, with disastrous results. During the first iteration of Google Panda, JC Penney was delisted from Google for employing black hat SEO tactics. Google first caught the brand when JC Penney started ranking for suspicious terms for products they didn’t offer such as “bathroom tiles, online games, area rugs”. What was JC Penney doing wrong? The website was paying for backlinks from all sorts of spammy sites. The phrase “black dresses” and a JC Penney link were tacked to the bottom of a site called nuclear.engineeringaddict.com. “Evening dresses” appeared on a site called casino-focus.com. “Cocktail dresses” showed up on bulgariapropertyportal.com. ”Casual dresses” was on a site called elistofbanks.com. “Semi-formal dresses” was pasted, rather incongruously, on usclettermen.org. (Source: New York Times). After discovering this, Google took immediate action in the Google Panda algorithm update, the first to delist websites based on their black hat SEO tactics. This was what happened: At 7 p.m. JC Penney was still the top result for “Samsonite carry on luggage.” Two hours later, it was at No. 71. At 7 p.m. on Wednesday, JC Penney was number 1 in searches for “living room furniture.” By 9 p.m., it had sunk to No. 68. In other words, one moment JC Penney was the most visible online destination for living room furniture in the country. The next moment, the Fortune 500 company was essentially buried. It took 90 days for the brand to recover rankings. That’s a lot of lost business! How much website traffic was lost from this catastrophe?

JC Penney’s Keyword Rankings Plummet

Considering the ranking and search volume for their keywords, JC Penney lost an estimated 12.33 million visits in the 90 days the site was delisted.

Our Technical SEO Services

Our SEO team works across hundreds of sites of all sizes and complexities. Our experience and knowledge empowers us to optimize website structures and frameworks from the ground up in order to deliver immense results based on analysis, recommendations, and ongoing support. …back to SEO services

Higher search-engine rankings start with AIS Media.

Marketing that Delivers Business Performance