Effective SEO strategies deliver an 809.52% increase in page #1 rankings for a healthcare clinic.

Implementing SEO Strategies for Rich Content 

The holistic healthcare clinic had an expansive resource of integrative healthcare experts, medical copywriters, web developers, and media contacts that were perfectly set up to deploy strong SEO strategies. However, they lacked the balanced oversight to coordinate and manage effective local and national SEO strategies, causing them to experience middling results on Google.

Operating in an extremely competitive industry, the clinic needed to develop streamlined organic search marketing strategies that required meticulous content marketing plans based on their high-value keywords, including those that were most widely searched by their target audiences.

In preparing to bolster the clinic’s local and national SEO strategies, AIS Media performed a thorough website audit to identify and correct broken links and images, so each page was optimized to implement these robust content and keyword updates. During the process of this work, the team discovered a variety of great content that lacked organization and effective strategies to quickly bolster the clinic’s website rankings.

The team at AIS Media performed extensive keyword research to evaluate the most critical areas of focus on the website. In collaboration with the holistic healthcare team’s marketing department and the founding integrative physician at the practice, they developed SEO strategies that promoted a single service or focus at a time.

As opposed to developing all pages at once, the AIS Media team centralized its focus on optimizing and promoting specific keyword groups to enhance their Google rankings before turning their focus to the next keyword group.

Sharpening the Keyword Strategy

With a website containing a multitude of informative content, effective local and national SEO strategies needed to be implemented to organize the content in ways that achieved higher Google rankings. As each focused keyword group was optimized to fit the corresponding pages within the site map, these groups quickly climbed the rank to the first pages of Google.

As one keyword group maintained consistent #1 rankings, the AIS Media team focused their optimization efforts on the next group while continuing to monitor and maintain previously achieved rankings.

Through meticulous site mapping, effective content development, intricate keyword strategies, and consistent back-end maintenance, the holistic healthcare clinic experienced stellar results in record time. By implementing SEO strategies with singularly focused keyword groups tailored to Google’s algorithm, the AIS Media team was able to achieve page #1 rankings quickly and effectively.

Targeting Virtual Customers During a Pandemic

As the clinic was experiencing the height of its Google rankings, the pandemic hit. Realizing this required a retooling of both local and national SEO strategies, the clinic and AIS Media teams collaborated to ensure the practice continued to thrive during this turbulent and difficult time.

In-office appointments quickly shifted to virtual consultations to provide patients with safe avenues to consult with their physicians without having to visit brick-and-mortar offices. This enabled the team of holistic doctors to provide integrative medical care to patients across the country.

As more and more patients opted to virtually consult with their doctors to remain safe during the pandemic, the AIS Media team developed and promoted the Virtual Visits campaign to enable the clinic to operate successfully during the pandemic.

The team re-wrote, modified, and optimized existing landing pages for scheduling appointments. This included incorporating local and national keyword strategies focused on addressing patient concerns regarding healthcare visits during a pandemic. This new content was developed to alleviate patient fears, stress the importance of receiving regular care, and promote the ease, safety, and convenience of the virtual consultations offered by the clinic.

Throughout the process of these content updates, the AIS Media team conducted extensive keyword research and focused on the terms with increased search volume for virtual doctor visits, which enhanced visibility on Google and increased visitor traffic to the website. This provided the virtual visits component of the clinic a massive boost after it had suffered from low performance before the pandemic.

As a premier SEO company, the team at AIS Media understands that local and national SEO strategies must evolve with the environment and the times. That is why the team partnered with the integrative physicians at the clinic to create content about safety precautions early in the pandemic, which captured traffic in the desired conversion points to promote virtual visits and increased overall traffic to the website.