Effective SEO strategies deliver an 809.52% increase in page #1 rankings for a healthcare clinic.
A thriving holistic healthcare clinic had a wealth of valuable website content that had been written by Ph.D. and leading experts in the integrative medicine field. However, despite the quality of the content, it did not result in increased website traffic or enhanced keyword rankings.
Consequently, the clinic needed effective local and national SEO strategies to improve its visibility on Google. While the holistic healthcare team had previously partnered with SEO companies in Atlanta, they had only achieved moderate results. Understanding their strong potential to consistently rank on the first page of Google, they knew they needed to implement successful SEO services and keyword strategies tailored to their vast collection of medical content.
That is why they reached out to AIS Media.
As an expert SEO company, AIS Media implemented high-performance SEO strategies to boost quality content and highlight relevant keywords to deliver exceptional results. Due to these efforts, the clinic achieved page #1 Google rankings within the first 6 months of partnering with the agency. This led to an overall 809.52% increase in page #1 rankings in twelve months.
As a result of these successful outcomes, AIS Media and the holistic healthcare clinic were recognized with the 2021 Gold Communicator Award for Content Marketing
“When it comes to finding a top notch digital marketing team, look no further than AIS. Their strategic, creative, thorough and results-oriented approach has kept us at the top of our SEO and PPC. The team at AIS not only understands importance of driving traffic to our website but consistently executes converting that traffic so it translates into new customer acquisition.”
Implementing SEO Strategies for Rich Content
The holistic healthcare clinic had an expansive resource of integrative healthcare experts, medical copywriters, web developers, and media contacts that were perfectly set up to deploy strong SEO strategies. However, they lacked the balanced oversight to coordinate and manage effective local and national SEO strategies, causing them to experience middling results on Google.
Operating in an extremely competitive industry, the clinic needed to develop streamlined organic search marketing strategies that required meticulous content marketing plans based on their high-value keywords, including those that were most widely searched by their target audiences.
In preparing to bolster the clinic’s local and national SEO strategies, AIS Media performed a thorough website audit to identify and correct broken links and images, so each page was optimized to implement these robust content and keyword updates. During the process of this work, the team discovered a variety of great content that lacked organization and effective strategies to quickly bolster the clinic’s website rankings.
The team at AIS Media performed extensive keyword research to evaluate the most critical areas of focus on the website. In collaboration with the holistic healthcare team’s marketing department and the founding integrative physician at the practice, they developed SEO strategies that promoted a single service or focus at a time.
As opposed to developing all pages at once, the AIS Media team centralized its focus on optimizing and promoting specific keyword groups to enhance their Google rankings before turning their focus to the next keyword group.
Sharpening the Keyword Strategy
With a website containing a multitude of informative content, effective local and national SEO strategies needed to be implemented to organize the content in ways that achieved higher Google rankings. As each focused keyword group was optimized to fit the corresponding pages within the site map, these groups quickly climbed the rank to the first pages of Google.
As one keyword group maintained consistent #1 rankings, the AIS Media team focused their optimization efforts on the next group while continuing to monitor and maintain previously achieved rankings.
Through meticulous site mapping, effective content development, intricate keyword strategies, and consistent back-end maintenance, the holistic healthcare clinic experienced stellar results in record time. By implementing SEO strategies with singularly focused keyword groups tailored to Google’s algorithm, the AIS Media team was able to achieve page #1 rankings quickly and effectively.
Targeting Virtual Customers During a Pandemic
As the clinic was experiencing the height of its Google rankings, the pandemic hit. Realizing this required a retooling of both local and national SEO strategies, the clinic and AIS Media teams collaborated to ensure the practice continued to thrive during this turbulent and difficult time.
In-office appointments quickly shifted to virtual consultations to provide patients with safe avenues to consult with their physicians without having to visit brick-and-mortar offices. This enabled the team of holistic doctors to provide integrative medical care to patients across the country.
As more and more patients opted to virtually consult with their doctors to remain safe during the pandemic, the AIS Media team developed and promoted the Virtual Visits campaign to enable the clinic to operate successfully during the pandemic.
The team re-wrote, modified, and optimized existing landing pages for scheduling appointments. This included incorporating local and national keyword strategies focused on addressing patient concerns regarding healthcare visits during a pandemic. This new content was developed to alleviate patient fears, stress the importance of receiving regular care, and promote the ease, safety, and convenience of the virtual consultations offered by the clinic.
Throughout the process of these content updates, the AIS Media team conducted extensive keyword research and focused on the terms with increased search volume for virtual doctor visits, which enhanced visibility on Google and increased visitor traffic to the website. This provided the virtual visits component of the clinic a massive boost after it had suffered from low performance before the pandemic.
As a premier SEO company, the team at AIS Media understands that local and national SEO strategies must evolve with the environment and the times. That is why the team partnered with the integrative physicians at the clinic to create content about safety precautions early in the pandemic, which captured traffic in the desired conversion points to promote virtual visits and increased overall traffic to the website.
Page 1 Rankings
Within the first 6 months of partnering with AIS Media, the holistic healthcare clinic achieved page #1 Google rankings. These rankings continued to increase quickly at 809.52% in just twelve months. Despite a downturn in the economy during the widespread pandemic, the clinic’s organic traffic continued to rise, producing some of the highest-performing results in its history.
AIS Media and the healthcare clinic were recognized for these efforts and were awarded the 2021 Gold Communicator Award for their crowning achievements in content marketing.
About AIS Media
SEO company, AIS Media, has been ranked as a Top SEO, Digital, and Social Media Marketing Agency by Clutch.co and among the “Top 1% of digital marketing agencies in the U.S.” by UpCity. AIS Media has been recognized with nearly 80 digital marketing awards in the last eight years.
With extensive experience in Search Engine Optimization (SEO), Content Development, Digital Strategy, Pay-Per-Click (PPC), and Social Media Marketing, AIS Media specializes in managing B2B and B2C digital marketing campaigns to consistently deliver measurable results that help businesses reach their desired outcomes.
Contact us today for a complimentary digital marketing consultation.