Water treatment company receives 697% increase in website traffic in just 12 months with new SEO content strategy.

Creating a High-Performance SEO Content Strategy

The water treatment company sells innovative systems that solve corrosion and odor problems in water straight at the source. Truly superior products. However, most of the company’s sales came through word of mouth and trade shows. When the pandemic hit and trade shows slowed to a standstill, the company was forced to innovate in their marketing and shift their focus online to attract potential customers.

Key Elements of AIS Media’s Comprehensive SEO Content Marketing Strategy Included:

1. Website technical SEO analysis
2. Keyword research and content audit
3. Top competitor analysis
4. Implementation of the SEO content marketing plan
5. Continued content development, optimization, performance analysis and reporting

The AIS Media team identified the most relevant, highest volume and highest value keywords while also analyzing top competitors’ SEO strategies. They then identified and prioritized top keywords prospective customers with the highest purchase intent use in their search.

Applying Technical SEO to Optimize Site Performance and User Experience

To achieve top rankings in search engine results pages (SERPs), the website’s information-rich content required strategic optimization.

The original website content wasn’t guided by a strategic keyword strategy. Much of the site content contained non search-friendly PDFs, linked to external sources, which adversely affected SEO rankings.

The AIS Media team took a full inventory of all the PDF content. Then analyzed, re-organized and wrote unique SEO-focused articles, which were published to the website in HTML format, optimized with target keywords. Original sources were referenced with links. A significant amount of content was re-written or created.

A wide range of technical SEO issues were identified and resolved. Target keywords were incorporated into website content and into the code.  This significantly improved both the user experience and met Google’s search algorithm requirements.

New images were sourced to highlight the company’s key products and services and then optimized with technical SEO tactics to rank in Google Images.

Next, the content team focused on customer case studies. Case studies that can clearly demonstrate the effectiveness of products or services can be gold for lead generation.

To enhance the effectiveness and search rankings of case studies, the content team created a new section for customer video interviews. Titles and descriptions were optimized with high value keywords.

Proper site mapping, SEO-focused content development, combined with internal and external linking strategies delivered top Google SEO rankings within 60 days. Within the first 12 months, the company gained a stellar 697% increase in site traffic.

Achieving and Defending Top SEO Rankings

Each month, AIS Media conducts a technical SEO audit to ensure clients’ websites are properly optimized for Google’s latest algorithm updates.

Proper SEO is both an art and a science. A website can have a strong SEO content strategy, but technical issues can cause organic Google rankings to plummet. AIS Media’s award-winning SEO team combines enterprise platforms and tools with over a decade of front-line experience to keep up to date with Google’s latest algorithm updates and SEO best practices to achieve and defend top Google rankings for some of the most competitive keywords.