New Search Marketing Rules
In part two of this seven part Digital Marketing Webinar Series our attendees learned SEO best practices for search engine optimization in 2015. With more and more consumers searching via mobile devices, you need to know what mobile search is and how it impacts your website traffic. There are three “need to knows” when it […]
New Web Design Rules for 2015
Must Know Web Design Best Practices In part one of the six-part Digital Marketing Webinar Series our attendees learned web design best practices to prepare your company’s website for 2015. You can click through our presentation below! So what’s changing? Practically everything. Websites are evolving from being “nice to haves” to essential lead-nurturing tools. Consumers […]
New Rules, New Story: Plugging Into More Effective Digital PR
Public relations has always played a valuable role in the marketing mix, especially for healthcare organizations. Reputation and patient referrals have traditionally been primary marketing tools for driving appointments and procedures. Now that digital marketing is becoming more prominent, many brands and businesses are shifting their focus to digital PR. With the advent of digital […]
Top 6 Content Marketing Strategy Pitfalls for CMOs to Avoid
At practically every digital convention or webinar, everyone’s talking content. “Do you have a content strategy?” “A content matrix?” “Who’s in charge of your content?” It’s time for some content marketing strategy. It’s clear that the wrong content play can erode brand value. At the very least, it leaves money on the table – losing […]
New Digital Strategy Rules: An Executive Roadmap
Have you noticed a recent drop in your website traffic? Are your search engine rankings mysteriously declining? If your website conversions have stalled, or worse, taken a free-fall, then consider this 1-hour webinar a “must-attend” regarding digital strategy. May 2013– Google dropped the big one. Its latest algorithm update (Penguin 2.0) started rolling out. Significant […]
A MUST-READ for Every Marketer: How Social Media Marketing Drives SEO Rankings
Social media has proven highly effective at increasing SEO rankings and driving targeted website traffic. Here’s why your blog is key to an effective social media marketing strategy,
How Auto Dealers Can Leverage Social Media Marketing to Drive Sales
As an automobile dealer today, you have the opportunity to develop a sense of community through social media marketing. Done right, social media marketing will directly help acquire new customers, transform existing customers into raving fans and create an ongoing stream of referral business.
Columbo’s 9 Rules of Social Media Marketing
Much is written today about the importance of engagement in social media. In simple terms, engagement means developing relationships, sustaining them, and then then creating an environment where people feel they trust you enough to want to openly share information. The late Peter Falk’s Emmy award winning character, Lt. Columbo, would have made a modern day social media master.
Facebook Makes A Splash In The Bathroom
As Facebook, social media and mobile usage continues its explosive growth, AIS Media asked people a rather personal question: do you ever use Facebook on your mobile device while you’re in the bathroom? According to the results, nearly one-third (27 percent) of survey respondents say “yes”.
10 Killer Social Media Pitfalls Businesses Must Avoid
A properly implemented social media strategy can increases in website visitors, improve customer loyalty, reduce the cost of sales, improve the quality of customer service, boost brand awareness, and increase the lifetime value of customer relationships. However, the pitfalls of an improperly planned, executed and managed social media strategy could easily outweigh the potential benefits. Here are our top ten social media pitfalls to avoid:
AIS CEO Reveals the 7 Deadly E-Commerce Sins
By Jennifer LeClaire In their haste to start selling online, many business owners overlook the value of their site design. It’s important to be aware that customers will form an immediate opinion of your company by the look and feel of your website. Your goal is to instill a sense of trust and confidence in […]