Client Success Story
Magnifying Google Page #1 SEO Rank and New Patient Appointments for Eye Surgery Center
New Vision Eye Center needed a comprehensive SEO strategy to increase online brand awareness and attract new patients to its Vero Beach, FL based world-class cataract and glaucoma surgery services. AIS Media’s local SEO services delivered astounding results. Within just the first 12 weeks, the program nearly doubled the amount of Google page #1 SEO rankings, and increased organic website traffic by 117%, which drove a 20% increase in new patient appointments. As a side benefit, we were able to help New Vision Eye Center cut its PPC advertising expense by 75%.
Our Action Plan
With five doctors on staff, decades of experience, and the latest in cutting edge technology, New Vision Eye Center is among the most advanced and experienced cataract and glaucoma surgery practices in the Vero Beach, FL area. Their goal was to ensure that nearby residents were aware of the superior services at New Vision.
AIS Media closely collaborated with the New Vision Eye Center team to develop an effective, local SEO strategy driven by business growth. As part of our process, we performed a comprehensive technical SEO analysis of the New Vision Eye Center website, extensive keyword research, and we analyzed the websites of their top competitors. Armed with a slew of information, we identified the most relevant and highest-value keywords, fixed numerous technical SEO errors, improved the site map and navigation, implemented on-page SEO improvements, and began the process of building high-quality back links.
All our SEO tactics focused on increasing New Vision Eye Center’s Google page #1 SEO ranks so the practice would be easily found among patients searching for cataract and glaucoma surgery services across all desktop PCs, tablets, and smartphones.
Our hard work paid off and it worked quickly. After only 12 weeks of working together, the New Vision Eye Center website had nearly doubled its presence on Google’s page 1, which increased website traffic by over 117%. This influx of visitors increased the amount of new patient leads by 20%.
Results We Achieved
Page 1 Rankings
Despite fierce competition, during the first 12 weeks, AIS Media nearly doubled New Vision Eye Center’s page #1 organic search engine rankings for highly relevant, high-value keywords.
Organic Traffic Percentage Increase
During just the first 12 weeks, the dramatic increase in page #1 SEO rankings drove a 117.86% increase in organic traffic to the New Vision Eye Center website, producing an impressive 20% increase in new patient leads.
As a side benefit, New Vision was able to reduce its pay-per-click (PPC) advertising budget by 75%.
“AIS Media’s quality of work is extremely high. During the first 12 weeks, our SEO rankings increased dramatically. With their formula, I’m spending 75% less on our PPC, while delivering organic website traffic and tangible ROI!”-Carrie Adams, Director of Marketing