Higher Search-Engine Rankings Start with AIS Media.

• Captivating Headlines: Writing headings that intrigue your readers is the first step to crafting compelling copy. Give them enough information to be interested, but not enough that they can quit reading right away. Using numbers is a great way to pique a reader’s interest.

• Secondary Keywords: With proper on-page SEO, you’ve used your primary keyword in your page title and meta description a handful of times throughout your content. With SEO copywriting, you can include secondary keywords that are related to your topic, but are perhaps less searched.

• Internal Links: Include links to other pages on your site with related content your users are likely to be interested in. This helps lower your bounce rate (people who land on your page, read your content, and then leave without visiting another page), showing Google how this page relates to other pages on your site.

• Up-to-date SEO Writing: Keeping up with the latest developments in SEO copywriting techniques and best practices is important. You may remember when keyword stuffing was popular in the past. Writers would include their primary keyword as many times as possible. Although this helped Google identify what the page was about, it was awkward for users to read and decreased credibility. Now, Google is more concerned with giving the users what they want, and that isn’t keyword stuffing.

• Copy Structure: Nobody likes landing on a webpage and seeing one huge block of text. That guarantees they will bounce right away without reading a word. Break up blocks of text with subheadings, bullets, graphics, quotes, or other visual elements.

• Testimonials and Reviews: Including testimonials, reviews, and quotes from satisfied customers proves to new readers that your product or service is of value to them. Make it clear to your readers why they should buy from you.

• Flow: Compelling SEO copywriting avoids repetition and offers readers new information in every paragraph. Make sure that your message is clear and natural-sounding while also including your keywords.

• Content Length: This is another aspect of SEO copywriting that has changed over time. In the early days, 250 words was considered long enough. Then it jumped to 300, then to 500 words being the minimum. In the past couple of years we’ve seen big changes in content length. It is now more common to see pages with a minimum of 1,000 words, and many pages are even longer with 2,000 to 2,500 words.

Get Your Business Noticed with AIS Media

SEO copywriting has certainly changed over the years, and it’s important to keep up-to-date with what Google wants to show users. Your company could benefit from the expert eyes of an SEO copywriter. Contact AIS Media at 404-751-1043 or reach out online for a free SEO consultation!