Top Digital Marketing Trends
In part one of the four-part webinar series, Transformation2015, the “Top Digital Marketing Trends for 2015,” attendees learned the biggest digital marketing trends, techniques, and technologies driving business performance this year. How well are you preparing to outsmart your competition in 2015? Here are the five key trends. Must-know Digital Marketing Tactics to Outsmart Your […]
New Marketing Automation Rules for 2015
In part four of our six part Digital Marketing Webinar Series our attendees learned how marketing automation brings accountability, energy, and provides a new system for success in 2015. So what is marketing automation? In a nutshell, it’s an integrated system for communicating with and nurturing relationships with prospects. At its best, marketing automation is software […]
New Search Marketing Rules
In part two of this seven part Digital Marketing Webinar Series our attendees learned SEO best practices for search engine optimization in 2015. With more and more consumers searching via mobile devices, you need to know what mobile search is and how it impacts your website traffic. There are three “need to knows” when it […]
New Web Design Rules for 2015
Must Know Web Design Best Practices In part one of the six-part Digital Marketing Webinar Series our attendees learned web design best practices to prepare your company’s website for 2015. You can click through our presentation below! So what’s changing? Practically everything. Websites are evolving from being “nice to haves” to essential lead-nurturing tools. Consumers […]
New Rules, New Story: Plugging Into More Effective Digital PR
Public relations has always played a valuable role in the marketing mix, especially for healthcare organizations. Reputation and patient referrals have traditionally been primary marketing tools for driving appointments and procedures. Now that digital marketing is becoming more prominent, many brands and businesses are shifting their focus to digital PR. With the advent of digital […]
New Digital Strategy Rules: An Executive Roadmap
Have you noticed a recent drop in your website traffic? Are your search engine rankings mysteriously declining? If your website conversions have stalled, or worse, taken a free-fall, then consider this 1-hour webinar a “must-attend” regarding digital strategy. May 2013– Google dropped the big one. Its latest algorithm update (Penguin 2.0) started rolling out. Significant […]
Forbes Interviews AIS CEO Harpointner Re: "The App For When You Crap"
With the 10 billionth app downloaded from Apple’s App Store and Android developers doing their best to catch up, app makers have to be creative in positioning themselves. Better yet, what they really need to do is identity an entirely new mobile buying constituency like 1-800 Flowers did a few years ago (more on that in a moment). So kudos to AOL on its campaign for its forthcoming Editions app with its, umm, catchy slogan…
Facebook Makes A Splash In The Bathroom
As Facebook, social media and mobile usage continues its explosive growth, AIS Media asked people a rather personal question: do you ever use Facebook on your mobile device while you’re in the bathroom? According to the results, nearly one-third (27 percent) of survey respondents say “yes”.
