Top 6 Content Marketing Strategy Pitfalls for CMOs to Avoid
At practically every digital convention or webinar, everyone’s talking content. “Do you have a content strategy?” “A content matrix?” “Who’s in charge of your content?” It’s time for some content marketing strategy. It’s clear that the wrong content play can erode brand value. At the very least, it leaves money on the table – losing […]
New Digital Strategy Rules: An Executive Roadmap
Have you noticed a recent drop in your website traffic? Are your search engine rankings mysteriously declining? If your website conversions have stalled, or worse, taken a free-fall, then consider this 1-hour webinar a “must-attend” regarding digital strategy. May 2013– Google dropped the big one. Its latest algorithm update (Penguin 2.0) started rolling out. Significant […]
Forbes Interviews AIS CEO Harpointner Re: "The App For When You Crap"
With the 10 billionth app downloaded from Apple’s App Store and Android developers doing their best to catch up, app makers have to be creative in positioning themselves. Better yet, what they really need to do is identity an entirely new mobile buying constituency like 1-800 Flowers did a few years ago (more on that in a moment). So kudos to AOL on its campaign for its forthcoming Editions app with its, umm, catchy slogan…
Facebook Makes A Splash In The Bathroom
As Facebook, social media and mobile usage continues its explosive growth, AIS Media asked people a rather personal question: do you ever use Facebook on your mobile device while you’re in the bathroom? According to the results, nearly one-third (27 percent) of survey respondents say “yes”.
