Menu
Explore if AIS Media digital marketing programs are right for you.
A Florida-based junk hauling franchise needed support expanding their reach statewide and beyond. With heavy industry competition, their growth strategy required increasing their online brand presence in order to close more leads. Junk Shot chose to partner with SEO company, AIS Media, to re-craft their PPC and SEO campaigns.
The outcome: Within the first six months of our SEO and PPC campaign, the client achieved a 39% increase in web leads through a 325% increase in Google Page #1 keywords- all while reducing cost per lead by 14%.
Junk Shot serves five primary markets in the state of Florida. However, despite their location, they compete with major, national junk hauling brands worldwide. In order to pull in stronger, more qualified leads, Junk Shot needs to rank among the competition in popular search results. Since Junk Shot looked to expand their online brand presence, gain new leads and generate sales, the AIS Media team took steps to meet these goals.
When launching a new SEO and PPC campaign, the AIS Media team begins by researching current trends and analyzing the competition within the client’s industry. First, we examined Junk Shot’s market and targeted two primary audiences: new customers and potential franchisees. Our dual-action plan targeted customers looking for junk removal and prospective franchisees.
Our certified PPC experts audited the company’s existing PPC campaign efforts to find pitfalls and areas for improvement. In order to approximate the value the campaign returned, we implemented conversion tracking across the campaign. Then, we strategically blended high-value PPC keywords and updated the targeting for all campaigns. Junk Shot’s new campaigns now suited each new location.
Our next step was to load the data onto our enterprise-level platform, which uses artificial intelligence (AI). AI helps to optimize the highest converting keywords, ads, and placement to adjust bidding every 30 minutes. This technology allows our team to operate around the clock, which simply isn’t possible for a standalone human team.
Throughout the PPC audit, our SEO specialists conducted a comprehensive technical SEO audit of the client’s website. We connected the highest converting terms from PPC with our SEO strategy, anchoring keywords with landing page content, completing our site mapping. Next, we focused on geo-targeting. We defined locations and area markets to precisely target our dual-audience within the Junk Shot service area, applying different keyword sets for junk hauling customers and franchisee growth.
Through our dual-action keyword strategy, we boosted targeted page #1 keywords by a whopping 325% in just 12 weeks! The increased keyword visibility brought the website a 23% increase in organic traffic compared to the previous year.
The lift in organic traffic allowed JunkShot to lower PPC spend, while sustaining keyword visibility. Tweaks to the PPC campaign produced stronger results, even with a decreased spend, reducing ad spend on non-converting clicks.
With organic and paid visibility on the highest converting keywords, and a strategy for improvement of conversion rate optimization on the website itself, our SEO company was able to produce more web leads at a lower cost per acquisition. These results paved the way for JunkShot to expand their reach into Texas, from their roots in Florida.
SEO company, AIS Media, has been ranked as a Top SEO, Digital, and Social Media Marketing Agency by Clutch.co and among the “Top 1% of digital marketing agencies in the U.S.” by UpCity. AIS Media has been recognized with nearly 80 digital marketing awards in the last eight years.
With extensive experience in Search Engine Optimization (SEO), Content Development, Digital Strategy, Pay-Per-Click (PPC), and Social Media Marketing, AIS Media specializes in managing B2B and B2C digital marketing campaigns to consistently deliver measurable results that help businesses reach their desired outcomes.
Contact us today for a complimentary digital marketing consultation.
