- 404.751.1043
Explore if AIS Media digital marketing programs are right for you.
A Florida-based junk hauling franchise needed expert local SEO services to expand its reach statewide and beyond with B2B PPC and SEO campaigns. Heavy industry competition required a strong growth strategy to increase their online brand presence in order to close more leads. Junk Shot partnered with our SEO PPC agency, AIS Media, for top-tier digital marketing expertise.
The outcome: Within the first six months of strategically planned PPC SEO services, the client achieved a 39% increase in web leads through a 325% increase in Google Page #1 keywords- all while reducing cost per lead by 14%.
Junk Shot serves five primary markets in the state of Florida. However, despite its location, it competes with major, national junk hauling brands worldwide. Junk Shot must rank among the competition in popular search results to pull in stronger, more qualified leads. Since Junk Shot looked to expand its online brand presence, gain new leads, and generate sales, AIS Media‘s local SEO services team took steps to meet these goals.
When launching a new PPC and SEO campaign, our digital marketing team begins by researching current trends and analyzing the competition within the client’s industry. First, we examined Junk Shot’s market and targeted two primary audiences: new customers and potential franchisees. Our dual-action plan targeted customers looking for junk removal and prospective franchisees.
Our certified PPC experts audited the company’s existing PPC and SEO campaign efforts to find pitfalls and areas for improvement. To approximate the value the campaign returned, we implemented conversion tracking across the campaign. Then, we strategically blended high-value PPC keywords and updated the targeting for all campaigns. Junk Shot’s new campaigns now suit each new location.
Our next step was to load the data onto our enterprise-level platform, which uses artificial intelligence (AI). AI helps optimize the highest-converting keywords, ads, and placements to adjust bidding every 30 minutes. This technology allows our team to operate around the clock, which simply isn’t possible for a standalone human team.
Our PPC specialists conducted a comprehensive technical SEO audit of the client’s website throughout the PPC audit. We connected the highest-converting terms from PPC with our SEO strategy, anchoring keywords with landing page content, and completing our site mapping. Next, we focused on geo-targeting. We defined locations and area markets to precisely target our dual audience within the Junk Shot service area, applying different keyword sets for junk hauling customers and franchisee growth.
Through our dual-action keyword strategy, we boosted targeted page #1 keywords by a whopping 325% in just 12 weeks! The increased keyword visibility brought the website a 23% increase in organic traffic compared to the previous year.
The lift in organic traffic from our local SEO services allowed JunkShot to lower PPC spend while sustaining keyword visibility. Tweaks to the PPC and SEO campaign produced stronger results, even with decreased spending, reducing ad spend on non-converting clicks.
With organic and paid visibility on the highest-converting keywords and a strategy for improving conversion rate optimization on the website itself, our SEO PPC agency was able to produce more web leads at a lower cost per acquisition. These results paved the way for JunkShot to expand its reach into Texas from its roots in Florida.
SEO PPC agency, AIS Media, has been ranked as a Top SEO, Digital, and Social Media Marketing Agency by Clutch.co and among the “Top 1% of digital marketing agencies in the U.S.” by UpCity. AIS Media has received nearly 80 digital marketing awards in the last eight years.
With extensive experience in Search Engine Optimization (SEO), Content Development, Digital Strategy, Pay-Per-Click (PPC), and Social Media Marketing, AIS Media manages B2C and B2B PPC and SEO campaigns to consistently deliver measurable results that help businesses reach their desired outcomes.
Contact us today for a complimentary digital marketing consultation.
