Creating a Hyper-Local PPC Marketing Strategy

When we first began to work with the company, existing PPC campaigns targeted broad metro areas for all ATMs. Our SEO PPC management team reviewed internal customer data to determine the maximum distance customers would travel to ATMs.

To maximize return on ad spend (ROAS), AIS Media leveraged Google PPC, Display, and Video Ads to create hyper-focused local SEO, geographic-targeted campaigns for each ATM location. The effectiveness of each campaign was closely monitored and measured to optimize the daily, weekly, and monthly budget.

Our SEO PPC agency and the cryptocurrency team closely collaborated to scale their budget to ensure each of their ATM locations would reach the maximum number of customers, while simultaneously reducing their cost per acquisition through pay-per-click (PPC) advertising.

The Results

Within just the first 6 months, the company realized a 32% increase in new customers through AIS Media-managed paid and organic search campaigns.

Within 12 months, the company realized an 88.78% reduction in cost per acquisition – 1/5 of the average cost in their industry. PPC marketing became a top driver of new customers with the lowest cost per acquisition of any advertising channel.

Targeting Key Areas Through Local SEO PPC Services

AIS Media focused on building an organic presence in several large cities that the cryptocurrency company wanted to dominate. Through SEO and PPC management, including keyword research, heavily searched keywords for each city were tracked and used through organic content on the website to improve search results.

Since the cryptocurrency’s website was new, our SEO PPC agency optimized both the website content and code to ensure Google fully crawled it and targeted the correct keywords cryptocurrency searchers use.

The company was uniquely positioned. Each of their “products” (ATMs) was located in a multitude of cities in the U.S. To properly optimize the site for these location-based keywords, separate location pages were created for each major city, and SEO content was added to help elevate traffic in each location.

While the website was optimized with location page-specific keywords, a complementary SEO strategy was created to optimize rankings on Google Maps. This was accomplished by optimizing Google Business, Google’s #1 resource for indexing local businesses in ranking for Maps.

The SEO PPC management team optimized each ATM location’s Google Business profile to lift organic search rankings. The SEO team optimized and monitored each Google Business listing to ensure it remained updated. Any inaccurate information that might confuse or discourage a potential customer was edited or removed.

Finally, keyword-rich Google Posts were added to the individual ATM locations using popular searched terms such as “Miami Bitcoin ATM Near Me” to target specific searchers who were ready to use an ATM.

Google Posts are the latest development in a series of updates to its My Business platform, which aims to help local business owners communicate with their current and prospective customers right from the first page of Google.