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Ping Express reaped the benefits from professional SEO PPC services. It had little brand awareness as a relatively new company in the highly competitive remittance industry. The company needed all its resources to attract and retain new users. To accomplish its business growth objectives, it turned to AIS Media to develop custom SEO strategies for PPC marketing.
The Outcome: Our PPC management team helped maximize search visibility in several key countries. After 90 days, the PPC and SEO campaigns had produced significant results, impacting the site’s keyword rankings, organic traffic, and new customer registrations.
When Ping Express approached our SEO PPC agency, the company’s current online marketing efforts were exclusive to Facebook. Either through the Facebook campaign or the company’s offline efforts, when AIS Media began working with Ping Express 96% of the company’s web traffic was users who were already familiar with its brand.
As part of a professional digital strategy, our PPC management and paid search services team identified a growth opportunity by combining Facebook advertising with search marketing.
Search engine marketing allowed the Ping Express website to appear when users actively searched for their services. Facebook advertising leveraged brand awareness with a passive user base that may require their service later.
We focused our search optimization digital marketing strategy on three primary goals:
For our PPC and SEO campaigns, we discovered the most popular search keywords for the type of services Ping Express offers. To aid keyword discovery, we performed a comprehensive analysis of top competitors, deep keyword research, and website conversion trends. This research guided our on-site optimization as well as PPC campaign development.
While finalizing keyword research, we performed a thorough technical SEO audit of the site. Sites with broken links, slow-loading pages, and errors impede Google SEO rankings and the user experience, directly affecting visitor conversion rates and revenue.
Our Atlanta SEO experts used the results of our technical audit to collaborate closely with Ping Express’ web development team to fix these violations, including page speed. Speeding up web pages was especially imperative to Ping Express, as most new users sign up for their service on mobile devices.
Our SEO strategies also addressed another key ranking factor: content optimization. As a new website, one challenge facing Ping Express was a lack of content. To achieve our ranking goals, we developed an aggressive content strategy. We set a cadence for SEO copywriting: publishing new, keyword-centric web pages and blogs.
This effort also directly improved PPC quality scores by improving the keyword relevance of key landing pages. With higher quality scores, Ping Express could bid less for higher positioning on the highest-performing keywords.
The comprehensive PPC and SEO campaigns dramatically increased Ping Express’s online brand awareness and reach. AIS Media’s SEO PPC services addressed new websites’ common challenges in the highly competitive search marketing environment. In the first 90 days of strategy execution, we lifted high-intent keyword rankings 1,700%.
With higher visibility on non-branded terms, the site now attracted a greater percentage of new users from organic search. Increasing organic search 303.50% in only 90 days has brought long-term value to the company through this channel.
The combined SEO and PPC strategy’s success delivered a resounding 331.50% increase in new customer registrations, meeting a key goal for the Ping Express team.
Atlanta-based SEO PPC agency, AIS Media, has been ranked as a Top SEO, Digital, and Social Media Marketing Agency by Clutch.co and among the “Top 1% of digital marketing agencies in the U.S.” by UpCity. AIS Media has received nearly 80 digital marketing awards in the last eight years.
With extensive experience in Search Engine Optimization (SEO), Content Development, Digital Strategy, Pay-Per-Click (PPC), and Social Media Marketing, AIS Media specializes in managing B2B and B2C digital marketing campaigns to consistently deliver measurable results that help businesses reach their desired outcomes.
Contact us today for a complimentary digital marketing consultation.
