Client Success Story
Remittance Company Boosts New Customer Registrations 331% in 90 Days with SEO & PPC
Ping Express is a relatively new company in the highly competitive remittance industry. Starting with very little brand awareness, the company needed all of their available resources to attract and retain new users. To accomplish their business growth objectives, they turned to AIS Media to develop a custom digital marketing strategy.
The Outcome: AIS Media helped maximize search visibility in several key countries. After 90 days, the SEO and PPC campaigns had produced significant results, impacting the site’s keyword rankings, organic traffic, and new customer registrations.
“Things are going well with organic search. We are very pleased with our direction.”-Opeyemi Odeyale, Co-Founder and COO at Ping Express
Our Action Plan
When Ping Express approached AIS Media, the company’s current online marketing efforts were exclusive to Facebook. Either through the Facebook campaign, or the company’s offline efforts, when AIS Media began working with Ping Express 96% of the company’s web traffic was users who were already familiar with its brand.
As part of our digital strategy, AIS Media identified a growth opportunity by combining Facebook advertising with search marketing.
Search engine marketing allowed the Ping Express website to appear when users are actively searching for their services. Facebook advertising leveraged brand awareness with a passive user base, who may require their service at a later time.
We focused our search engine marketing strategy on three primary goals:
- Expand brand visibility for active users
- Increase the number of new website and mobile app registrants
- Achieve top search engine rank for the most valuable keywords
For both our SEO and PPC campaigns, we discovered the most popular search keywords for the type of services Ping Express offers. To aid keyword discovery, we performed a comprehensive analysis of top competitors, deep keyword research, and website conversion trends. This research guided our on-site optimization as well as PPC campaign development.
While finalizing keyword research, we performed a thorough technical SEO audit of the site. Sites with broken links, slow-loading pages, and errors not only impede Google SEO rankings but also the user experience, which directly affects visitor conversion rates and revenue.
Our SEO team took the results of our technical audit to closely collaborate with Ping Express’ web development team to fix these violations, including page speed. Speeding up web pages was especially imperative to Ping Express, as the majority of their new users sign up for their service on mobile devices.
Our strategy also addressed another key SEO ranking factor: content optimization. As a new website, one challenge facing Ping Express was lack of content. In order to achieve our ranking goals, we developed an aggressive content strategy. We set a cadence for SEO copywriting: publishing new, keyword-centric web pages and blogs.
By improving the keyword relevance of key landing pages, this effort also directly improved PPC quality scores. With higher quality scores, Ping Express could bid less for higher positioning on highest-performing keywords.
Results We Achieved
Google Mobile Rankings
The comprehensive PPC and SEO campaign dramatically increased Ping Express’ online brand awareness and reach. AIS Media’s SEO and PPC strategy specifically addressed common challenges new websites face in the highly competitive environment of search marketing. In the first 90 days of strategy execution, we lifted high-intent keyword rankings 1,700%.
Organic Traffic Percentage Increase
With higher visibility on non-branded terms, the site now attracted a greater percentage of new users from organic search. Increasing organic search 303.50% in only 90 days has brought long-term value to the company through this channel.
New Customer Registrations Percentage Increase
The success of the combined SEO and PPC strategy delivered a resounding 331.50% increase in new customer registrations, meeting a key goal for the Ping Express team.