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A leading provider of eco-friendly water treatment systems used AIS Media’s SEO services to compete more effectively in Google search results and drive qualified traffic.
to develop and execute a high-performance digital marketing and content marketing strategy.
A water company had cutting-edge products and bold revenue goals, but it lacked the online visibility to match. Most of the company’s sales were driven by word-of-mouth and trade shows. But when the pandemic halted in-person events, the company needed to pivot quickly and attract new leads online.
The challenge? Their website and content wasn’t optimized for SEO and therefore wasn’t showing up in search results for high-value keywords.
AIS Media implemented a comprehensive full-funnel digital marketing strategy and SEO content marketing plan designed to boost the site’s visibility, increase traffic, and drive qualified sales leads.
Key elements included:
In-depth website technical SEO audit
Keyword research and content performance analysis
Competitive SEO landscape evaluation
Strategic SEO content development and optimization
Ongoing performance tracking and technical updates
AIS Media identified high-value, high-intent keywords that prospects were searching for and optimized existing website content accordingly. Competitor SEO strategies were analyzed to uncover keyword opportunities and content gaps.
The original website relied heavily on non-SEO-friendly PDFs and outbound links, limiting its visibility in search engines. AIS Media restructured the site’s content by:
Extracting and transforming key information from PDFs into optimized HTML pages
Incorporating target keywords throughout page copy and metadata
Improving internal linking and site architecture
Adding optimized imagery for Google Images visibility
A large volume of content was rewritten or newly created to align with the keyword strategy and improve UX. This SEO content marketing overhaul positioned the company better to meet customer needs and Google’s ranking criteria.
To build trust and further improve SEO, AIS Media developed a new section dedicated to customer success stories and video interviews. Each case study was optimized with:
High-performing keywords in titles and descriptions
Video SEO best practices
Strategic internal links to relevant product and service pages
697% Organic Site Traffic Increase in Just 12 Months After SEO Strategies Were Implemented
Record-Breaking Organic Traffic Growth
The client weathered a challenging year and experienced some of the best-performing months in company history—thanks to a data-driven SEO content marketing strategy.
