A leading provider of eco-friendly water treatment systems had cutting-edge products and bold revenue goals—but lacked the online visibility to match. The majority of the company’s sales were driven by word-of-mouth and trade shows. But when the pandemic halted in-person events, the company needed to pivot quickly and attract new leads online. The challenge? Their website and content wasn’t optimized for SEO and therefore wasn’t showing up in search results for high-value keywords. To compete more effectively in Google search results and drive qualified traffic, they partnered with AIS Media to develop and execute a high-performance digital marketing and SEO content strategy.
AIS Media implemented a comprehensive full-funnel content marketing and SEO plan designed to boost the site’s visibility, increase traffic, and drive qualified sales leads.
Key elements included:
✅ In-depth website technical SEO audit
✅ Keyword research and content performance analysis
✅ Competitive SEO landscape evaluation
✅ Strategic SEO content development and optimization
✅ Ongoing performance tracking and technical updates
AIS Media identified high-value, high-intent keywords that prospects were searching for and optimized existing website content accordingly. Competitor strategies were analyzed to uncover keyword opportunities and content gaps.
The original website relied heavily on non-SEO-friendly PDFs and outbound links, limiting its visibility in search engines. AIS Media restructured the site’s content by:
Extracting and transforming key information from PDFs into optimized HTML pages
Incorporating target keywords throughout page copy and metadata
Improving internal linking and site architecture
Adding optimized imagery for Google Images visibility
A large volume of content was rewritten or newly created to align with keyword strategy and improve UX. This content overhaul positioned the company to better meet both customer needs and Google’s ranking criteria.
To build trust and further improve SEO, AIS Media developed a new section dedicated to customer success stories and video interviews. Each case study was optimized with:
High-performing keywords in titles and descriptions
Video SEO best practices
Strategic internal links to relevant product and service pages
✅ 697% increase in organic website traffic in 12 months
✅ Achieved top rankings for targeted keywords
✅ Surpassed lead generation goals—despite the economic downturn
The client not only weathered a challenging year but experienced some of the best-performing months in company history—thanks to a data-driven SEO content strategy.
AIS Media is an award-winning digital marketing agency trusted by ambitious brands nationwide. For nearly 20 years, we’ve delivered measurable results through digital strategy, local SEO, PPC advertising, social media marketing and conversion optimization. Based in Atlanta and serving clients nationwide, we combine deep industry expertise with performance-driven execution to help businesses maximize visibility, drive qualified traffic, and grow faster.
