- 404.751.1043
Client Success Story
In the crowded eCommerce space, standing out is tough — but turning search visibility into real, measurable profit is even harder. At Home Medical, a leading online retailer of medical supplies, faced this exact challenge. Despite relaunching their eCommerce website, traffic wasn’t converting, and they weren’t seeing returns from their digital efforts.
That changed when they partnered with AIS Media.
In just 90 days, we helped At Home Medical achieve a 594.9% increase in Return on Ad Spend (ROAS) through a laser-focused, data-driven PPC marketing campaign. Here’s how we did it — and how we can help you do the same.
At Home Medical had just rolled out a new eCommerce website, but performance lagged. While potential customers were actively searching for their products online, those searches weren’t leading to clicks — and certainly not conversions.
They needed:
Greater search engine visibility
More qualified traffic
Higher conversion rates from paid campaigns
Better ROI from every dollar spent on digital marketing
They knew that a generic PPC strategy wouldn’t cut it. That’s when they turned to AIS Media for expert help.
High-Impact PPC, Hyper-Targeted for Revenue
We started with deep discovery — collaborating closely with At Home Medical’s internal team to understand product margins, customer behavior, and share industry search trends.
From there, our content strategists built a performance-focused PPC campaign designed to do one thing: maximize profit.
Prioritized High-Margin Products: We identified which products had the best profit margins and highest demand.
Smart Keyword Targeting: Using in-depth keyword research, we targeted terms with high commercial intent — ones customers use when they’re ready to buy.
Compelling Ad Copy: Each ad was written to address customer pain points and highlight immediate value.
Google Search + Shopping Integration: We launched campaigns across both ad types to dominate search results visually and textually.
Real-Time Optimizations: Campaigns were continuously refined based on performance, with A/B testing and bid adjustments ensuring maximum efficiency.
Our focused strategy delivered game-changing results within just 90 days:
| Metric | Before | After (90 Days) | Change |
|---|---|---|---|
| ROAS | 100% baseline | 594.9% | +494.9% |
| Visibility | Low SERP exposure | Dominated ad slots | 🚀 Improved |
| Conversion Rate | Below industry average | Surpassed 5% | ✅ Increased |
| Ad Efficiency | Generic targeting | Precision bidding | 💡 Optimized |
AIS Media is an award-winning digital marketing agency trusted by ambitious brands nationwide. For nearly 20 years, we’ve delivered measurable results through digital strategy, local SEO, PPC advertising, social media marketing and conversion optimization. Based in Atlanta and serving clients nationwide, we combine deep industry expertise with performance-driven execution to help businesses maximize visibility, drive qualified traffic, and grow faster.
👉 Let’s Grow Your Business Online
Looking to rank higher, drive more qualified leads, and outperform your competition? Our experts will provide a complimentary digital marketing consultation—including a website SEO audit and competitor analysis. Valuable insights you can use regardless of whether or not we work together. Call 404-751-1043 or click to schedule your consultation.
