AIS Media’s healthcare SEO and PPC management helped Greater Atlanta Oral Facial Surgery generate 31.92% more new patient leads. As a result, local search, patient-focused content and Google Ads supported growth across two Atlanta offices.
Reported over 12 months
Achieved in under one year
Year-over-year growth
Opening a second office created a clear growth priority for Greater Atlanta Oral Facial Surgery (GAOFS): reach more prospective patients and generate more consultation inquiries. AIS Media’s healthcare SEO and PPC management program delivered 31.92% more new patient leads, alongside stronger rankings and organic traffic.
The business objective: Build demand for oral surgery and dental implants across two Atlanta offices. Because the practice was also launching a new website, visibility and conversion needed to work together.
Services delivered: AIS Media combined technical SEO, local search optimization, patient-focused content and Google Ads campaigns. As a result, these services connected search demand with clearer consultation paths. The healthcare SEO strategy addressed both offices, while PPC management added reach for high-intent searches.
Where could your marketing generate more patient demand?
Technical SEO & website optimization
Keyword strategy & two-office local SEO
Patient-focused content & consultation paths
Location-specific campaigns
Ad & landing-page copy
A/B testing
“I appreciate everything you guys are doing.”
Dr. Abtin Shahriari
OMFS at GAOFS
GAOFS was opening a second office closer to Atlanta professionals while launching a new website. The growth challenge went beyond attracting more traffic: both offices needed to be found by people seeking oral surgery and dental implants. Because each location served a different area, healthcare SEO had to reflect where patients looked for care.
The new office had limited local visibility. Meanwhile, inaccurate and duplicate listings weakened the established office’s search presence. Patients also compared cost, insurance, proximity and reputation before choosing a provider. Therefore, AIS Media’s digital marketing strategy connected local discovery with patient trust and consultation inquiries.
The new office lacked a local search presence, while the established office had inaccurate and duplicate listings. In addition, the new website needed a stronger technical foundation and clearer service content.
Generate more patient inquiries across two offices by improving local visibility, explaining the practice’s expertise and making consultations easier to request.
AIS Media aligned healthcare SEO and PPC management around one goal: more patient inquiries across both offices. Technical improvements and local search made the practice easier to find, while content helped people evaluate its care. Google Ads also reached patients searching with stronger intent. Together, these services gave prospective patients clearer paths to request a consultation.
Awareness
Visibility
Authority
Conversion
Patients needed a website they could use easily, while search engines needed to discover its service pages. AIS Media therefore prioritized technical improvements before expanding the content program.
Local keyword and competitor research showed how Atlanta patients searched for oral surgery and dental implants. The team then organized service and location information around that demand.
Patient-focused content addressed the questions influencing provider choice: cost, insurance, location and reputation. As a result, visitors had clearer information to assess the practice before requesting a consultation.
Location-specific paid search campaigns complemented healthcare SEO. Because patients were actively searching for oral surgery and dental implants, PPC management focused on relevant keywords, messaging and consultation paths for each office.
The healthcare SEO and PPC management program delivered 31.92% more new patient leads. In addition, Page 1 keywords grew 422.50%, and organic search traffic increased 336.23%. These results therefore show greater search visibility and more patient inquiries.
Local SEO & Google PPC · Reported outcomes
More patient inquiries
Baseline
Reported
Growth over 12 months
Greater search visibility
Baseline
Reported
Growth in under one year
More visitors from organic search
Prior-year quarter
Reported quarter
Same-quarter, year-over-year growth
Google Ads performance against a cited industry conversion benchmark
Location-specific local SEO and paid search strategy
How results were measured. New patient leads increased 31.92% over 12 months, based on website forms and calls. Meanwhile, Page 1 keywords grew 422.50% in under one year, and organic traffic grew 336.23% in a same-quarter, year-over-year comparison.
Each chart compares a metric with its own baseline. Therefore, the bars show percentage growth within that comparison; reporting periods vary by metric.
“Thank you team. The data you’ve presented is definitely looking great. I appreciate everything you guys are doing. Keep up the great work!”
OMFS at GAOFS
The Google Ads campaign reported nearly three times the cited Health & Medical industry conversion benchmark in one quarter. Location-specific campaigns and focused landing pages supported that result, while A/B testing helped refine performance.
Benchmark source: A 3.36% Health & Medical conversion rate from a WordStream industry study. View the campaign comparison →
Google Ads conversion performance versus the cited industry benchmark.
Your next location or priority service line needs more than visibility. It needs patients to take the next step. Bring your growth targets and patient acquisition challenges to AIS Media. Together, we’ll discuss where healthcare SEO, content and PPC management can help your organization generate more consultation inquiries.
Request a strategy call using the form, or call 404.751.1043.
Choose a healthcare digital marketing agency with relevant proof, clear scope and acquisition measurement. For example, its healthcare SEO and PPC management case studies should explain the challenge, services and outcomes. It should also connect search with patient demand. AIS Media coordinated these services across both GAOFS offices.
GAOFS reported 31.92% more new patient leads over 12 months. In addition, Page 1 keywords grew 422.50% in under one year, while organic traffic increased 336.23% in a same-quarter, year-over-year comparison. However, each metric uses its own reporting period.
Healthcare SEO services improved organic visibility, while PPC management reached high-intent searches for priority services and locations. Both channels also used patient-focused content and clearer consultation paths. As a result, the website and campaigns shared one patient acquisition goal.
Leads were forms and calls from prospective patients. Therefore, the 31.92% increase measures inquiries. However, confirmed appointments and revenue are separate outcomes. Your team should also connect inquiry data with its own patient acquisition measures.
Request a strategy call using the form, or call 404.751.1043. For example, share your priority service lines, locations and growth targets. AIS Media can then discuss how healthcare SEO services, content and PPC management could support those priorities.
