GoNow Doctors’ urgent care walk-in clinic network is a rapidly growing public company, entering new markets to provide communities with convenient and affordable healthcare throughout the Southeast. Each of the 10 centers offers a variety of medical services, including urgent care, primary care, family practice, veterans’ care, and occupational medicine.

The medical clinic engaged our SEO company for a professional digital marketing strategy to help showcase their hyper-local services online. As part of the overarching digital strategy, AIS Media defined patient personas and created a comprehensive, geographically targeted SEO and social media marketing program.

First, our SEO team integrated Google and Apple Maps into the new website to ensure each clinic could be easily found when potential patients search online. Additionally, we ensured each location was properly listed and optimized in local directories to drive geo-targeted traffic.

Next, we developed and executed an intense SEO program, based on competitor analysis and high-value keyword research.

Finally, when GoNow Doctors engaged our SEO agency, it had no social media presence. Our social media marketing strategy, therefore, focused on user acquisition and engagement. We used real stories and user-generated content. We also incorporated Boo Boo Bear, GoNow Doctors’ official mascot. Social media marketing not only helped increase brand awareness and engagement among potential and existing patients but also promoted word-of-mouth advertising. It delivered a 2% increase in new patients to centers within just the first 60 days.

Our strategic SEO services and social media marketing strategy delivered precise, measurable results in increased organic keyword rankings, website traffic, and new business.