Client Success Story
SEO Services Drive 400% Increase in Site Traffic
AIS Media’s SEO services increased Google page-1 rankings from 0 to 36 in three months for AIMS’s 19 Florida clinic locations.
Our Action Plan
Associates in Medicine and Surgery (AIMS) is a 19-location group of dedicated pain management specialists. AIMS needed an expert digital marketing partner to help increase online brand awareness and attract new patients through professional SEO services. So, they turned to AIS Media.
AIS Media’s SEO strategy involved a comprehensive competitive SEO analysis for each of AIMS’ 19 Florida locations.
By analyzing AIMS’ website, we identified and corrected a wide range of technical SEO errors and issues, which negatively affected SEO rankings. Just a few examples of common errors included missing page titles, missing image tags, 404 errors, and missing keywords within page URLs.
We then identified top competitors for each target service and related keywords. By reverse-engineering competitors’ websites, we were able to identify immediate opportunities that would dislodge certain competitors and increase AIMS’ SEO rankings.
Since proximity to a local facility is a key factor for most potential patients, our SEO team focused on securing listings in local directories and maps, which also helped increase local SEO rank.
Our content audit identified the assets available to us and what needed to be developed. Typical content opportunities include photos, articles, illustrations, patient testimonials, and videos.
Often, older content can be reformatted and repurposed to increase SEO rank. For example, a PowerPoint presentation can be recorded and uploaded to YouTube or Slideshare, which is owned by LinkedIn. Photos can be published to Instagram and/or Facebook. Reformatting and cross-pollinating content across various channels is a fast, affordable, and effective way to increase SEO rankings.
Results We Achieved
Page 1 Rankings
Focusing on highly-competitive keywords and increasing page-1 rankings from 0 to 36 led to significant ROI.
Organic Traffic Percentage Increase
A 4X increase in organic traffic led to a significant increase in new patient appointments.