More Patient Appointments Across 19 Florida Clinics
AIMS partnered with AIS Media, a healthcare digital marketing agency, to make its 19 Florida clinics easier to find. As a result, targeted SEO and content strategy increased organic traffic and new patient appointments.
Healthcare Digital Marketing Built for Patient Growth
AIMS wanted more prospective patients to find its clinics and choose its pain management specialists, so search visibility had to support 19 locations.
Associates in Medicine and Surgery (AIMS) is a group of pain management specialists with 19 clinic locations across Florida. Accordingly, it chose healthcare digital marketing agency AIS Media as its digital marketing partner to increase brand awareness and attract more patients through a coordinated SEO and content strategy.
To begin with, AIS Media studied competitors, target services and related keywords for each clinic. The team then corrected technical SEO issues and identified opportunities to compete for valuable search terms. In addition, it focused on local directories and maps where proximity matters to patients.
In fact, within three months, AIMS had established page-one rankings for highly competitive keywords. As a result, stronger rankings and growing organic traffic delivered significant ROI and a significant increase in new patient appointments.
Up from zero
One coordinated SEO strategy
Rankings for highly competitive keywords
Healthcare Marketing Services
- SEO & Keyword Strategy
- Location-level competitor analysis
- Technical optimization
- Focused keyword strategy
- Content audit & strategy
- Local directories & maps
- Content repurposing opportunities
- Content & Local Visibility
Healthcare Marketing Built Around Local Demand
To begin with, location-level research established the priorities. AIS Media then combined technical SEO, competitor intelligence, local listings and content strategy to increase SEO rankings for AIMS.
Research
First of all, analyze competitors, target services and related keywords for each of AIMS’ 19 locations.
Strategize
Then, identify ranking opportunities and audit content available for the healthcare SEO strategy.
Activate
Then, correct technical issues and secure listings in local directories and maps.
Develop Content
Also, assess photos, articles, illustrations, patient testimonials and videos for content opportunities.
Review Results
Finally, evaluate page-one rankings, organic traffic and new patient appointments against the practice’s growth goals.
Research, technical improvements, local visibility and content work together to support discovery.
Awareness
Visibility
Authority
Conversion
AIMS’ healthcare marketing agency therefore translated location-level research into one coordinated SEO and content strategy. Because local competitors, target services and proximity shaped the opportunity, AIS Media combined technical improvements with directory and map listings and content priorities.
The goal, therefore, was to help more people discover AIMS’ services and connect stronger search visibility with new patient appointments.
Healthcare Marketing Results
Greater visibility also created more opportunities for patients to find AIMS. As a result, stronger page-one rankings and growing organic traffic delivered a significant increase in new patient appointments.
Medical Marketing That Reaches Patients
In particular, AIS Media helped AIMS gain page-one visibility for highly competitive keywords. As a result, the practice went from no Google page-one rankings to around 35, making it easier to find when prospective patients searched for relevant services.
Page-one Google rankings
AIMS · Google search visibility
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Campaign progress · Approximate chart values
Stronger rankings for highly competitive keywords also delivered significant ROI for AIMS. In other words, technical SEO, content and local visibility worked toward the same growth goal.
More Patient Appointments through Medical Marketing
Because AIMS needed to support patient acquisition across 19 clinics, AIS Media coordinated SEO and content around that goal. Consequently, stronger organic traffic led to a significant increase in new patient appointments.
Organic traffic trend
AIMS · Organic search performance
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Campaign progress · Approximate chart values
The campaign also connected search visibility with new patient growth for AIMS. Therefore, the case demonstrates why a healthcare marketing agency should coordinate SEO and content around patient acquisition.
Healthcare Marketing Agency FAQs
What did AIMS need from its healthcare digital marketing agency?
Because AIMS needed to increase brand awareness and attract new patients across 19 Florida clinics, AIS Media aligned SEO, local visibility and content around that growth goal.
What did the healthcare marketing program include?
The program also combined technical SEO, local directories and maps, and content priorities with location-level competitor and keyword research. Common technical issues, for example, include missing page titles or image tags, 404 errors, and missing keywords in page URLs.
What did medical marketing deliver for AIMS?
As a result, the campaign delivered stronger page-one Google visibility, more organic traffic, significant ROI and more new patient appointments. Specifically, the chart shows rankings moving from zero to approximately 35.
How can existing content support healthcare SEO?
To begin with, a content audit identifies what to develop or reuse. For example, options include photos, articles, illustrations, patient testimonials and videos, plus PowerPoint on YouTube or SlideShare and photos on Instagram or Facebook.
How can SEO and AI Search support our healthcare marketing?
Today, AIS Media also offers SEO and AI Search strategy. For example, a consultation can identify technical, local discovery and content opportunities, then define measurement aligned with your patient acquisition goals.
How can a healthcare marketing agency support multiple locations?
Because local markets differ in competitors and service demand, a coordinated healthcare marketing agency strategy should adapt SEO to each location. For example, AIMS illustrates that approach across its clinic network.
How can we assess whether AIS Media is a fit?
To begin with, bring your priority services, locations and patient acquisition goals. Then we’ll discuss opportunities, priorities and measurement. Use the form below or call 404-751-1043.
Your Next Step in Healthcare Marketing
Looking for a healthcare digital marketing agency that understands the challenge of growing a multi-location practice? Then talk with AIS Media about helping more prospective patients find your clinics, services and specialists.
Whether you lead marketing for a medical practice, specialty clinic, hospital or healthcare organization, we can help. For example, we can:
- First of all, identify where competitors capture search demand in your priority markets
- Then, connect technical SEO, local visibility and content with patient acquisition priorities
- Finally, prioritize opportunities for investment and define how to measure progress
Use the form to schedule a consultation. Alternatively, call 404-751-1043.
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