⭐️ CLIENT CASE STUDY

Adelman Travel SEO Case Study: 120% More Leads and 216% More Revenue Opportunities

In just 6 months, AIS Media’s SEO strategy helped Adelman Travel achieve 120% more qualified leads and 216% sales pipeline growth, outperforming the entire year of 2024.

+ 0 %

Qualified Leads Growth
(Apr 2024 – Q1 2025)

+ 22 %

Revenue Opportunities (first 6 months 2025 vs. full year 2024)

Sales Pipeline Value Growth

On track for record revenue growth

🏆 Over 100 Awards | Certified BrightEdge Partner | Trusted by Leading Brands

Adelman Travel is a corporate travel management leader serving enterprise and mid‑market brands. Yet in high‑value RFP searches, competitors were outranking them.

Partnering with AIS Media, Adelman implemented a focused SEO strategy to win page‑one coverage on decision‑maker queries, attract high‑intent prospects, and convert that demand into pipeline and revenue.

SEO Baseline: What Blocked Adelman Travel’s Growth

Before partnering with AIS Media, Adelman Travel’s online visibility was slipping in high-value searches that drive corporate travel management revenue.

Competitors were capturing the most profitable keywords and siphoning away qualified RFP opportunities.

The site had untapped potential:

  • Technical fixes to improve crawlability and speed
  • Stronger alignment between content and buyer intent
  • Expanded local visibility to reach more regional decision makers

For critical high-intent search terms like “corporate travel management” and “managed travel services,” rankings were inconsistent, content wasn’t mapped to RFP-driven queries, and competitors were winning the clicks.

The impact: missed opportunities, slower pipeline growth, and a shrinking share of voice in an industry where timing and visibility decide the winner.

AIS Media’s SEO experts reversed the trend — implementing deep technical optimization, precision content upgrades, and targeted keyword acquisition to reclaim top positions, dominate page one, and turn visibility into measurable revenue growth.

Adelman Travel SEO case study chart showing 120% more qualified leads and 216% growth in sales pipeline revenue opportunities with AIS Media

How AIS Media's SEO Strategy Drove 120% More Leads

Before AIS Media, Adelman Travel’s search presence wasn’t winning where it mattered most:

  • Target keywords lacked page-one coverage
  • Website content wasn’t optimized for enterprise decision-makers
  • RFP opportunities — worth millions — were going to competitors

Partnering with AIS Media turned search from a guessing game into a predictable growth engine. Within just six months:

  • Qualified leads surged 60%. From 29 to 32 high-value opportunities in just the first half of 2025.
  • Pipeline value hit $15.5M, up from $9.8M the prior year.
  • Top corporate travel keywords ranked higher, drawing sustained, high-internet traffic from decision-makers  SEO rankings improves across top corporate travel keywords, driving sustained organic traffic from decision makers ready to buy.

The takeaway: AIS Media’s SEO service delivered more than ranking and clicks — it generated measurable business results.

How We Did It: The SEO Playbook to Solve Growth Challenges

Local SEO to Capture Regional Decision‑Makers

Adelman needed to capture the attention of high-value decision makers, precisely at the moment they were searching for managed travel solutions.

Our approach combined:

  • Technical SEO upgrades to improve site crawlability, speed, and mobile performance.
  • Content optimization for high-intent queries aligned with RFP cycles and procurement searches.
  • Local SEO enhancements to boost visibility in priority metro markets.
  • Authority-building internal linking to strengthen topic clusters and relevance of service pages.
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This integrated SEO strategy transformed Adelman’s website into a lead-generation engine — attracting the right visitors, engaging them with relevant content, and converting them into valuable sales opportunities.

In just 6 months AIS Media helped us level-up our search rankings, site traffic and sales pipeline. Their team is enjoyable to work with and their process is effortless.

Sarah Paola Marketing Director Adelman Travel AIS Media Digital Marketing Client Case Study

Sarah Paola
Marketing Director, Adelman Travel

3-Step SEO Strategy: How We Ranked Higher, Drove Traffic & Won Leads

The difference between average SEO execution and the results of a top-performing SEO program comes down to three things:

Strategy. Precision. Consistency.

AIS Media’s approach is designed for measurable growth. No shortcuts. No guesswork. Every step is executed to align with high-value business goals and deliver ROI you can measure.

Step 1. SEO Foundation

Establish a data-backed plan that aligns with growth targets.

  • Competitor & SERP gap analysis
  • Keyword & intent mapping 
  • Analytics review & baseline 
  • Alignment with business goals

Step 2. Execution & Optimization

Implement technical SEO, content upgrades & local visibility improvements.

  • Technical SEO fixes
  • Fresh content creation
  • Page template & content refreshes
  • Internal linking for topic authority
  • Local SEO for regional presence

Step 3. Performance & Growth

Turn insights into outcomes.

  • Tracking rankings
  • Measuring lead quality
  • Pipeline value growth
  • Ongoing testing & iteration
AMY Award Winner - best B2B SEO Marketing | AIS Media
Communicator Award – Digital Marketing Excellence | AIS Media
Landy Award - Top SEO Company Award by Search Engine Land | AIS Media
AIS Media wins UpCity Top SEO Company National Excellence Award
Top SEO Agency - UpCity | AIS Media
Top SEO Agency Award - Clutch.co | AIS Media
W³ Gold Award Best SEO SEO Strategy | AIS Media

Key SEO Services That Deliver Rankings, Traffic & Qualified Leads

At AIS Media, we don’t guess — we engineer SEO strategies for real business outcomes. From Fortune 500 companies to mid‑sized enterprises, travel executives trust us to build scalable frameworks that dominate Google, attract high‑value traffic and turn searchers into qualified leads.

1. ANALYSIS

Indexing, Crawl depth. Competitor tracking. Core Web Vitals. Page speed.

2. CONTENT STRATEGY

Authority pages, Solution pages, Comparison content, Case studies.

3. TECHNICAL SEO

Metadata. H1–H3 Structure. Schema. Target keywords. Hub‑and‑spoke linking.

4. LOCAL SEO

Google Business Profile. Multi-location optimization. Review strategy.

The BrightEdge Advantage: Enterprise SEO Power at Lower Cost

BrightEdge is the same enterprise-grade SEO platform trusted by brands like Ochsner Health, Nexgen, and Nestlé to uncover revenue-driving opportunities, track competitive shifts, and maximize ROI.

Cleveland Clinic BrightEdge SEO Services AIS Media
next gen BrightEdge SEO Services AIS Media
Ochsner Health BrightEdge SEO Services AIS Media
Nestle HealthScience BrightEdge SEO Services AIS Media

As a certified BrightEdge partner, AIS Media gives your business the full benefit of this powerful platform plus the expertise of seasoned team to use it for maximum impact. Key features include:

  • Data Cube: Uncover the keywords, content and search trends that generate the highest-value leads. 

  • HyperLocal SEO: Optimize at the city and ZIP code level — critical for multi-location visibility.

  • BrightEdge Copilot: AI-powered content recommendations tailored to drive higher rankings.

  • Dashboards & Reporting: Track what matters: traffic, rankings, KPIs, and conversions.

  • Page Reporting (Real-Time SEO Audits): Instantly spot and fix issues holding back your SEO.

  • Content IQ: Scan for technical SEO issues and Core Web Vitals risks — before they hurt performance.

Ready to Grow Your Sales Pipeline Faster? Let’s Talk SEO.

Discover how you could put our award-winning SEO team to work for your brand.

FAQ

What kind of businesses does AIS Media serve?

AIS Media works with:

  • B2B and B2C companies across diverse industries

  • Multi-location businesses and franchise networks

  • E-commerce brands and online retailers

  • Professional services firms and technology companies

  • Manufacturers and distributors

    Whether your goal is to increase visibility, generate more qualified leads, or expand into new markets, our SEO strategies are designed to deliver measurable business outcomes.

What is the typical timeline to see results from healthcare SEO?

While SEO is a long-term strategy, most clients begin to see measurable improvements in search rankings and website traffic within 60 to 90 days. Over time, these improvements typically translate into more leads, higher conversions, stronger ROI, and a more dominant digital presence.

What is BrightEdge, and how does it enhance your SEO services?

BrightEdge is an enterprise SEO platform trusted by top global brands. As a BrightEdge certified partner, AIS Media leverages the platform to perform deep competitive analysis, uncover high-value keyword opportunities, craft precise SEO strategies, track growth in real-time, and deliver measurable results.

Can AIS Media help optimize multiple locations or service areas?

Absolutely. AIS Media has extensive experience optimizing SEO for multi-location businesses, ensuring each location ranks prominently in local search results. This includes managing Google Business Profiles, local citations, and location-specific content to attract customers in each area. Local SEO ensures that every location appears in searches with city- or region-specific keywords, driving both visibility and conversions.

How is AI changing SEO, and how does AIS Media stay ahead?

AI is transforming how people search, how content ranks, and how SEO strategies evolve.

AIS Media integrates AI tools and platforms — including BrightEdge Copilot — to:

  • Predict high-performing keywords

  • Monitor competitive gaps

  • Optimize for AI-powered search results

This enables our clients to outperform competitors and appear in emerging AI-powered experiences like:

  • Google AI Overview

  • Perplexity

  • OpenAI Chat

We combine AI-driven insights with expert strategy to adapt to evolving search landscapes and uncover new optimization opportunities.

How do you ensure compliance with regulations or industry standards in your SEO practices?

AIS Media ensures that all SEO strategies and content development comply with relevant industry regulations and standards, where applicable. This safeguards brand reputation, protects customer data, and ensures all campaigns meet ethical and professional guidelines.

What kind of ROI can we expect from investing in SEO services?

While ROI depends on specific goals and market conditions, AIS Media clients typically experience significant increases in search rankings, site traffic, and lead generation — all of which generally lead to measurable revenue growth.

How can we get started with AIS Media's SEO services?

Getting started is simple. Contact AIS Media for a complimentary digital marketing consultation. We’ll analyze your current online presence and your competitors, then develop a customized SEO strategy aligned with your business objectives.

How does SEO drive new customer acquisition?

Our SEO strategies help your business rank higher in search results, especially for high-intent and industry-specific keywords. Increased visibility drives more targeted traffic, and by optimizing on-page conversion elements, we help turn that traffic into paying customers.

See More Client Results

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Have a question?
Custom digital marketing strategy | Local Search | Multi-Location Support | Focus on ROI and new patient acquisition.
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