SEO strategy represents one of a company’s best possibilities for driving new traffic and customers, enabling potential customers to find services faster than ever. Research has shown that 89.92% of people click on links of the first Google results page. However, competition for those first-page listings is fierce. On top of that, Google’s algorithms are complex and it can be hard for many companies to stay on top the shifting strategies.
AIS Media is proud to be the co-host of a brand new series about digital marketing on Atlanta’s Business Radio X! Once a month, AIS Media CEO Thomas Harpointner sits down with one of our clients to discuss SEO strategies, focusing on the business of our guest speaker as an example. In our first interview, Dr. Jeff Semel, DC, one of Atlanta’s leading physicians and pioneer of wellness, and founder of Atlanta Medical Institute joins us to discuss:
Mobile SEO strategy: Increasingly, customers are making searches from mobile devices. It’s important for businesses to get on-board with the mobile world, making information like business hours, phone number, and location easy to find on a smartphone screen.
Building reputation with SEO: Authority and reputation goes a long way for SEO. If you can’t establish trust with your customers, it’s likely you’ll have trouble driving new business.
Handling bad reviews: Negative reviews on local directories like Yelp and Google can make an impact on business, and factor in with website SEO rankings. Dr. Semel inherited some negative reviews that affected his online reputation when he took over the practice. These can be overcome.
How to get good reviews: Good reviews can make an equally significant impact, as the vast majority of customers check reviews before making a decision. According to BrightLocal, 92% of people read reviews first before making a buying decision.
How to measure SEO progress: Deciding on the right metrics to track, and the right customers to target goes a long way.
SEO services provided: Proper SEO strategy can significantly boost traffic and business in as little as 30 days. Get an idea of what we’ve done for Dr. Semel’s practice to help grow his business.